Key Details

Overview

1-7 Shaftesbury Avenue is situated in the Piccadilly Circus, London WC2.

Also known as Piccadilly Mansions. Designed in 1888-9 by the architects G.D. Martin & E.K. Purchase, for Joseph Collins. It is considered by Westminster City Council as an unlisted building of merit in the Soho Conservation Area Audit.

Piccadilly Lights
The old lights display was turned off 16th January 2017. The old display will be replaced with a new one.

Land Securities has owned the building since the 1970s. The building also includes 22,300 sq ft of office space and 54,100 sq ft of retail space.

The curved led display is called 'The Curve'.

Some facts about The Curve:
- TDK advert was installed in 1990
- Samsung since 1994
- McDonald's since 1987
- Coca Cola since 1954
- in 2016 it had 7,728 sq. ft. of illuminated advertising space
- The Coca-Cola sign measures 32 metres by 6.6 metres in 2016


References:
1. Land Securities www.landsecurities.com