Top 10 New Developments in London – July 2017

No 1 Grosvenor Square


1. No. 1 Grosvenor Square Mayfair W1
The new luxury apartments by Lodha Group at No. 1 Grosvenor Square were officially launched in June 2017. The development marketed by Savills and Knight Frank is due to complete in 2019.

2. 88 Lampton Road Hounslow TW3
919 apartments (459 private sale, 370 Shared Ownership, 90 affordable rent) in buildings designed by Allies and Morrison.

3. West End Gate Paddington W2
The new phase is launching in Autumn 2017.

4. Chelsea Barracks Chelsea SW3
Phase 5b and 6a exhibitions took place in July. See exhibition boards here.

5. Rathbone Square Fitzrovia W1
The development is due to complete in September 2017. Affordable apartments by Fabrica are launching in October 2017.

6. Nova Victoria SW1
The development was completed in Spring 2017. 148 out of 170 flats were sold by May 2017.

7. Goodluck Hope Leamouth Peninsula E14
Marketed by JLL, the prices for the new riverside homes currently start at £505,500.

8. 5 Strand London WC2
Westminster City Council approved Adjaye Associates’ plans for the redevelopment of 5 Strand in July. The development by BlackRock, managed by Alchemi Group, will create new offices and 26 luxury apartments on the site next to Trafalgar Square.

9. White City Place White City W12
Huckletree West, a pioneering hub for creative start-ups, is due to launch at White City Place in September 2017. Its 500 members will get access to 30 private studios, 150 dedicated desks and 100 hot desks, giving the city’s digital lifestyle start-ups plenty of flexibility and expansion opportunities.

10. Chobham Farm Newham E15
471 new homes on 5.5 acres will be completed in Summer 2018.

Q&A: I’m looking for off plan investment opportunities in London

question about new london developments

I am looking for off plan investment opportunities in London, one or two beds mainly. My budget is around £350-£500k and depends on the completion date. Any suggestions?

First, please take a look at our list of London’s new developments, which are ordered by postcode.

On each development page you will find some important details, such as the completion date, number of flats, and the link to the sales website. Go to the website to find more information, up to date prices, and contact details. We advise you to give the sales contact a call and definitely fill out the registration form so the agent or developer can keep you on their list.

Click on any of the Connected Companies in the development profile to see what else an agent or developer has to offer.

We have just added One Zero Eight to our database, which is a boutique development of 15 apartments in Golders Green, London NW11. One bedroom apartments here start from £395,000. Expected completion is January 2018. Sales agents are Glentree and Goldschmidt & Howland.

Another development you might be interested in, is Enderby Wharf in Greenwhich, where Barratt London is building 7 new apartment blocks. The riverfront development offers studios, one, two, three-bedroom apartments and penthouses, all with private outdoor space. Prices start from £432,000. The development is completed in phases and should be completed by 2019.

Got a question about London property? Talk to us now CLICK HERE.

Top 10 New Developments in London – June 2017

1. Kensington Row Kensington W14
Kensington Row by St Edward was most popular in June for a very good reason. It was announced that 68 apartments in the affordable buildings of the development will be rented out to the survivors of Grenfell Tower fire.

2. Goodluck Hope Leamouth Peninsula E14
The development launched 15th July 2017 with prices starting from £335,000. Less than a month later the apartments were advertised with a starting price of £542,500 (Metro 27.06.2017).

3. No 1 Grosvenor Square Mayfair W1
No 1 Grosvenor Square launched in the beginning of June 2017.

4. West End Gate London W2
Next phase of West End Gate is launching in Autumn 2017, you can register your interest now.

5. 88 Lampton Road Hounslow TW3
The first phase of the project began in December 2016 and will provide 160 affordable homes, a mix of Shared Ownership and affordable rent available through Notting Hill Housing Group.

6. Chelsea Barracks Chelsea SW3
Next exhibition to view the developing design proposals for Phase 5b and Phase 6a of the Chelsea Barracks site take place in July 2017.

7. Nova Victoria SW1
Nova’s first phase completed in April 2017. 49% of the 480,000 sq ft office space and 93% of the retail and food-related space is now let. 148 of the 170 apartments have now been sold (Land Securities annual report from June 2017). Nova East, the second phase of Nova, statutory approvals are being finalised and will start on site when the time is right.

8. 8-10 Great George Street Westminster SW1
Hermes will convert this 8-10 Great George Street into a luxury residential building.

9. Rathbone Square Fitzrovia W1
Rathbone Square should be completing in September 2017.

10. White City Place White City W12
Two gyms, Studio Lagree and F45 will be opening here; Yoox Net-A-Porter Group has unveiled a new Tech Hub in the MediaWorks building at White City Place.


See all Top 10 New Developments in London.

9 Hottest Interior Design Firms Working on London Residential Developments

When it comes to marketing of the new build homes, the presentation has a very important role to play. People are not just buying an apartment, they are buying a lifestyle.

In many ways, the interior designers are holding the most important piece of the puzzle. The buyer might not see the full potential of the space. Not the way a professional does. London developers know this so they hire the pros to help bring out the best.

But who is working on the top #100 developments in London at the moment? Let’s have a look!


Aykon London One interior design by Versace

Image: Brochure at

AYKON London One Nine Elms, London SW8

Interior Design by Versace
Apartments: 450
Completion: 2020
The author of the ‘aykonic’ design in this development is the team of the well-known fashion brand Versace. Donatella Versace‘s handwriting is everywhere, from the mosaic walls of the spa influenced by the icon of Versace, to the intricate Greek Key inlay of the bedroom doors.


Chelsea Barracks development interior design lounge

Image: Mies Wood presentation at 

Chelsea Barracks Chelsea, London SW1

Interior Design by 1508 London and HBA
Completion: 2018-2024
One of the prime developments in the world at the moment will have interiors designed by 1508 London and HBA.


spire london interior design argent


Spire London Canary Wharf, London E14

Interiors by Nicola Fontanella / Argent Design
Apartments: 861
Completion: 2020
The interiors of the tallest residential tower in Western Europe have been designed by Nicola Fontanella of Argent Design. She is also busy with The Stage development in Shoreditch.



Barts Square, City of London EC1

Interior Design by Johnson Naylor
Completion: Summer 2017
Johnson Naylor designed the interiors for the apartments, penthouses, common parts, resident’s amenities and marketing suite. They are also working on Southbank Place.


190 strand interior cid


190 Strand London WC2

Interior design by CID Interieur
Apartments: 206
The interiors, designed by CID Interieur, have been influenced by the glamour of nearby five-star hotels such as The Savoy and Waldorf Astoria. The same team is also working with a few other Berkeley’s development, such Kensington Row and Smithfield Square.


Principal Tower development interior design Foster Partners


Principal Place City of London EC2

Interior Design by Foster + Partners
Quite often these days, the architect is also responsible for the design of the interiors. Well, it’s only natural, considering the most stunning feature – the widescreen window – was already designed by Foster + Partners anyway. The design concept channels the classic sophistication of the financial district with the creative, industrial aesthetic of Shoreditch. The Marketing Suite is set to open this month in June 2017.


centre point conran partners interior design


Centre Point London WC2

Interior Design by Conran & Partners
Apartments: 82
Completion: 2017
The inspiration behind the interiors designed by Conran & Partners (who is also the architect of the project) comes from the building’s texture, which creates a deep three-dimensional pattern of shadow and light.


Nova building interior design by flint


Nova Building Victoria, London SW1

Interior Design by FLINT 
Apartments: 170
Completion: 2017
FLINT, architect Flanagan Lawrence’s interior design team, was appointed in 2011 by Land Securities as Interior Designer and Interior Architect for the building. The same team is behind the interiors at the Alto development.


This is by far not a complete list so we will try to list more in the future. Watch this space!

Which one is your favourite?


Top 10 New Build Homes in London May 2017

Goodluck Hope development advert

  1. Goodluck Hope London E14
    This development by Ballymore is launching 15th June 2017. Prices start from £335,000, so it is no wonder it is number one on Buildington!
  2. West End Gate Paddington W2
    The first Release of apartments are now sold but you can register for the next phase launching in Autumn 2017.
  3. 8-10 Great George Street Westminster SW1
    There will be 21 new apartments in this former office building.
  4. No 1 Grosvenor Square Mayfair W1
    If the rumours are true Lodha Group will start the public sale in Summer 2017.
  5. Chelsea Barracks Chelsea SW1
    74 apartments in phase one are expected complete in 2018.
  6. 88 Lampton Road Hounslow TW3
    The scheme will deliver over 900 new homes for rent, sale and shared ownership.
  7. Nova Victoria SW1
    In May 148 out of 170 flats at Nova have been sold.
  8. Twenty Grosvenor Square Mayfair W1
    Expected to complete in Spring 2018.
  9. Shoreditch Exchange Shoreditch E2
    184 apartments were launched or sale in May 2017.
  10. The Edge Brixton SW9
    A collection of 1, 2 nd 3 bedroom dual aspect apartments launched for sale in May 2017.


See more than 800 current new property developments in London or check out the daily trending developments top 100.

Image: Advert in Homes & Property 31.05.2017