Property developer Quintain and Samsung Electronics have signed a multimillion pound deal to provide the most innovative digital appliances in the market to over 3,000 Tipi rental apartments at Wembley Park.
This deal marks Samsung’s global first hardware subscription deal within the build to rent market. The deal has been constructed using Samsung Capital to fund the kit as well as on-going maintenance and provide a turnkey solution on a hardware-as-a-service basis.
Quintain is delivering the UK’s largest build to rent development at Wembley Park with over 5,000 homes managed by their residential management company, Tipi. The deal will see over 3,000 apartments kitted out with the latest ”connected” appliances including smart fridge freezers, ovens, hobs, dishwashers and washer dryers.
As part of the rollout, Samsung will be installing their state-of-the-art appliances not only in the apartments but also in the shared social spaces, which are part of Tipi’s all-inclusive lifestyle offering. Samsung connected devices include their ‘Family Hub’ fridges, which have built-in cameras allowing residents to see exactly what is inside their fridge from their mobile phone, and track the freshness of food items. With a connected fridge, residents can order groceries directly from the panel on the fridge door, surf the web or play music from the appliance while they cook.
While Samsung has a track record of securing major leasing deals in the hotel sector, this is the first within the build to rent sector. The deal guarantees that the appliances will be fully maintained and regularly upgraded, ensuring all Tipi residents have the latest products in their homes.
Rajesh Shah, Managing Director of Tipi, said:
“This deal with Samsung is excellent news for our Tipi residents. Tipi’s mission is to make renting in London as stress free as possible and having these fantastic Samsung appliances in all of our apartments and communal areas will do exactly that. At Tipi we offer residents an all-inclusive rental package with no agent’s fees and an on-site concierge and lifestyle service; and now I’m pleased that we can also offer the ultimate smart, connected home.”
Angus Dodd, Chief Executive of Quintain, added:
“We are delighted to be working with Samsung who are widely known as the global industry leaders in innovation. This deal is an important step forward to creating a smart city at Wembley Park and ensuring it remains one the most connected places in London.”
“Tipi is an industry leader in operating professionally managed rental homes and the deal with Samsung Electronics really makes Tipi stand head and shoulders above our competitors.”
Robert King, Vice President of Consumer Electronics, Samsung Electronics UK and Ireland, commented:
“Samsung is delighted to be chosen as a partner on this key regeneration project at Wembley Park. It identifies with our higher purpose of building communities, enriching experiences with technology and delighting our customers. Using Samsung Capital allows Quintain to refresh models every few years, ensuring their residents have the best, up to date experience at Tipi.”
Via quintain.co.uk