The Verdean
11/07/2020 by Buildington
90% reservations were taken in the first 3 days of launching The Verdean's first phase.

The first phase of the scheme, Mount Anvil's first joint venture development with Catalyst, was launched on 23rd June 2020.

Comprising 160 for private sale in Acton, W3, the first phase was met with huge demand since its with selling agents Knight Frank and Savills cumulatively reserving 90% of the homes, four years off-plan.

Jon Hall, Group Sales Director at Mount Anvil, commented: “Everyone’s talking about these being unprecedented times – The Verdean has had an unprecedented positive response, with 80% of homes reserved 48 hours after launch. It is no surprise that discerning UK buyers are responding to the location, the compelling outdoor proposition and the promise of Mount Anvil build quality. The stellar sales rate gives our joint venture partnership great confidence as we progress building this outstanding place where people will thrive.”

James Chatt-Collins, Director of Sales & Marketing at Catalyst added: “The first phase of The Verdean has proved to be incredibly attractive to the market and its clear to see why. The scheme is excellently designed and features fantastic landscaping and outdoor space, as well as a wide range of amenities for residents.”

Emma Fletcher-Brewer, Partner in the Baker Street New Homes team at Knight Frank commented: “The sales success at The Verdean demonstrates the strength of location, and the demand for quality development schemes comprising verdant spaces in the capital. It is one of the first major launches in London following lockdown – and indeed the fastest-selling scheme in the last two years – which gives us confidence moving forward.”

Andrew Hawkins, International Residential Director in the Savills London residential development team, said: “We have had incredibly strong interest in The Verdean, and this has translated into sales, despite the circumstances in which we find ourselves. In times such as these there is a flight to quality and The Verdean delivers on all fronts. The excellent connectivity of the scheme – soon to benefit from the opening of the Elizabeth Line – the green space and first class amenities make this a highly desirable development.”
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