The new Canali Store has opened at 64 New Bond Street in Mayfair.
Canali partnered with the award-winning creative studio, Hangar Group, to completely renovate the premises and give new life to a project that bears the renowned style of the studio and encapsulates the Canali identity in a more contemporary style.
The inspiration for the new store concept is taken from the great Milanese
residential architecture built in the 20th-century.
Stefano Canali, President and CEO of Canali, commented: "London represents one of our most important markets and it is a compelling brand showcase for our clients.
This prestigious location combines a historical and charming exterior with modern
infrastructure in line with the most sophisticated retail standards. The space will
allow clients to plunge into the brand universe and discover our articulated product
offering. Despite the current situation, we remain positive about the future and we
are continuing to invest in initiatives and projects like this one that will sustain the
brand development in the long term."
Alberto Bovo, the architect at Hangar Design Group, said: "We wanted to create a brighter and more ethereal atmosphere, which expands the existing space and amplifies the volumes. Our effort has been to translate Canali DNA into a site-specific project, dialoguing with the urban context and enhancing the brand itself".
The boutique is spread over two floors, approximately 310m2, with sculptural design elements, such as the staircase and compact furnishings that populate the ground floor. The open-plan space is equipped with fitted shelves and light structures creating ease of movement around the store.
The entrance encompasses the grandeur of its Mayfair location with a large hall
dominated by a nine-light chandelier that compliments the checkout area, which
stands out against a mosaic of velvet tiles. Veined marble flooring and wall
coverings are used throughout the store, defining the space with lighter tones that
rise in contrast to the horizontal bands of the Canaletto walnut, reminding customers
of the heritage of New Bond Street architecture.