140 Aldersgate Street
03/06/2021 by Buildington
Mount Anvil has recently launched the Living Rooms, a permanent new customer experience in its Barbican headquarters at 140 Aldersgate Street.

The Living Rooms offers a unique view of the developer’s new and upcoming schemes in one central location, helping customers understand the brand and product quality when they are buying off-plan in one of the developments such as Three Waters or The Verdean.

The concept and design were the result of two years of in-house market research, buyer persona studies and trials, which provided insight into how off-plan buyers interact with existing marketing spaces. Creating one central location made sense for the developer as it is much more sustainable than building a separate sales suite each time in different locations.

The flow of the space takes the customer on a special brand journey, with multiple storytelling pause points such as ancient timber from one of the company’s first restoration projects, feature accents in the brick used at Keybridge and rotating gallery walls that showcase specific moments for the projects and the communities they create.

A dedicated app has been developed to help personalise the experience for customers where guests are welcomed by name on screen, coffee is served their preferred way and relevant information is shown to them in the waiting area and the suites themselves.

Lisa Ravenscroft, Chief Marketing Officer for Mount Anvil, commented: “We take a meticulously insight-driven approach to marketing, listening to what our customers, agents and partners are telling us via both their words and their deeds. That’s why we’re proud to break new ground in opening the Living Rooms to give the customer the premium, personalized experience they expect at this stage of the scheme’s lifecycle.”
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