Brent Cross Town will open a new £210 million (GDV) purpose-built student accommodation building with 662 rooms in 2024.

Fusion at Brent Cross Town at the 180-acre £7BN park town by Argent Related and Barnet Council will provide 662 private rooms in a design-led, high-quality environment which offers students a home that enriches and enhances their university experience.

This will be Fusion’s first development in London. The student accommodation brand creates positive spaces to inspire its student residents and has already successfully launched nine schemes across the UK offering over 3,500 beds.

The site, which has planning consent for the development of student accommodation, has been acquired by a joint venture between Fusion and Cheyne Capital, a leading real estate debt and equity investor.

A wide range of amenities will be available in the building designed by Glenn Howells Architects, including a visually striking multi-purpose tiered event space, a coffee shop and zero-waste shop, a social lounge, a cinema room, an e-sports arena, a KTV karaoke room, as well as group study lounges and individual study rooms. There is a gym on-site, a yoga studio, a basketball court, a wellness studio, and an outdoor patio. On the bottom floor of the building, there will also be two flexible commercial units.

Andre Gibbs, Partner of Related Argent, commented: “We are thrilled to be working with Fusion and Cheyne Capital and to secure the provision for student accommodation at Brent Cross Town. Fusion represents the best in student accommodations and their commitment to quality of life is aligned with the ethos of Brent Cross Town. The arrival of the student community will be a crucial component in supporting all-day activity from the outset of the development and will enhance the neighbourhood.”

Councillor Barry Rawlings, Leader of Barnet Council, added: “By design Brent Cross Town will be a place for everyone with a mix of accommodation to provide for young, old, families and the business community, a mix that will contribute to a dynamic and thriving community. We are delighted to work with Fusion on this accommodation which will provide a first-class experience for students that want to live in Barnet.”

Ben Henry, Head of Acquisitions at Fusion said: “It is incredibly exciting for us to take the Fusion brand into London for the first time. We’re confident that the brand-new Brent Cross Town will make the perfect host thanks to its ambitious neighbourhood plans and inspiring vision. Our design for Fusion at Brent Cross Town reflects our commitment to creating positive living spaces that enrich and inspire whoever lives within them. We are developing an environment that will make you feel optimistic about your own potential and carve out experiences that give students opportunities for the future. We look forward to welcoming a whole new student community to this exciting area and watching it flourish for many years to come.”

Arron Taggart, Head of UK Investment at Cheyne Real Estate, commented: “Student accommodation continues to be a resilient asset class and one in which we have considerable experience working, providing high-quality, purpose-built facilities for students across Europe. We are pleased to be furthering our partnership with Fusion to deliver this new development, which will be our sixth project together.”