HUGO BOSS, the luxury fashion and design house, are set to more than double the size of their current store on London’s Regent Street by moving to a new space at 178-180 Regent Street, reports The Crown Estate.
The Regent Street Partnership has signed a new lease with the international fashion brand for a store totalling just over 15,000 sq ft, offering modern business wear, exclusive leisurewear and glamorous evening apparel for men and women. After 15 years of successfully trading on Regent Street, HUGO BOSS will be moving into their largest UK flagship store offering their full product range. Their new premises are due to open in autumn 2015.
HUGO BOSS will be following in the footsteps of other major designers, including Burberry and Michael Kors, who have sought to move to larger premises on the street. This reflects the continuing success of the £1bn regeneration programme of Regent Street which began in 2002.
Katerina Mercury, Asset Manager for Regent Street said: “Building upon the success of HUGO BOSS’ existing store, we’re thrilled that we have been able to work together to provide a larger store for this hugely popular and long-standing Regent Street brand - a name synonymous with luxury, style and high quality craftsmanship - reinforcing the success of the Street as a world class destination for major fashion brands and global flagship stores.”
Stephan Born, Managing Director Northern Hub, HUGO BOSS said: “HUGO BOSS is excited to be developing its presence on Regent Street. The expanded space embodies the cornerstones of the brand – luxury craftsmanship, innovative design and precision detail. The new store will provide the perfect showcase for the brands full offering, including a dedicated womenswear area which will house RTW, shoes, accessories and fragrance. The men’s offer will extend to include the Made To Measure service which enables our customers to select every element of their suit – from the fabric to the pocket square.”