Avanton's launches new BTR fund

Avanton is investing up to £500 million in strategic land acquisitions over the next three years, as part of a significant expansion into the capital’s lucrative build-to-rent sector.

Already an established operator in the residential build-to-sell market, the announcement underlines Avanton’s intention to expand into the rapidly-growing Build-to-Rent (BTR) sector in the capital where there remains a significant lack of high quality, purpose-built, rental stock in relation to demand.

The new land fund will target the acquisition of sites across Inner London in Islington, Southwark, Wandsworth, Wimbledon, Hammersmith, Lambeth, Camden and Brent to deliver up to 5,000 build-to-rent units between 2021 and 2023.

Avanton will acquire sites with land values of £20 million to £100 million, providing for between 300 to 1,000 units per BTR development.

Working both alone and through Joint Venture partnerships, Avanton will focus its future acquisitions on either consented sites, sites without planning permission or those with existing commercial consents offering the potential for a change of use to residential.

Avanton has already started to assemble a significant portfolio of build-to-rent pipeline projects. In Richmond Avanton and partner, ICG has a newly consented £250 million (GDV) urban-village development on the 4.45 acre Homebase site off Manor Road. The development will deliver 453 high-quality apartments complete with a pocket-park, retail, community and office uses, and landscaping, designed by award-winning architectural practice Assael Architecture.

On Old Kent Road in Southwark, Avanton has consent for the £730 million (GDV) The Ruby (Ruby Triangle) project which will provide 1,414 new homes where circa 50% will be build-to-rent, with the Farrells designed scheme providing residential towers, between 17 to 48 storeys in height, designed around a central park and complete with sports hall, gymnasium, retail units, workshops and studios. Avanton has a third pipeline site in the London Borough of Brent which will allow for 500 build-to-rent units.

Avanton has also just handed over to project partner A2Dominion a collection of 169 completed build-to-rent units at the group’s Coda development in Battersea, the BTR apartments located two striking buildings, six and 11 storeys respectively, designed by award-winning practice Patel Taylor, with the architecture inspired by Battersea’s Victorian mansion blocks.

Some of the best BTR units in London, the apartments handed over to A2Dominion have been finished to an exacting high-quality specification, located in brand new, efficient to manage blocks, with the service charges set at below £4 per sqft.

Over the past 12 months, Avanton has made a series of new senior appointments across sales, marketing, investment analyst and transactions, bringing the the high-profile experience to the business across BTR, private residential sale, commercial and other property classes.

Omer Weinberger, CEO of Avanton commented: “The only viable solution to London’s housing crisis and the shortage of supply of new homes in the capital is delivering multiple tenure schemes and expanding BTR, intermediate and social housing provision. This is why Avanton is currently undergoing a three-year expansion into the build-to-rent and mixed-tenure sectors. To implement this we have set aside £500 million and are seeking attractive land opportunities to grow our BTR development pipeline yet further.”

David Ronson, Sales & Marketing Director of Avanton added: “We are seeking to expand our build-to-rent, mixed tenure and private sale portfolios because despite the obvious challenges the property market has been extremely resilient and recovered rapidly last year after the lockdown. This year the market sentiment has been cautiously upbeat as the UK has taken a global lead in the vaccine rollout and we see great opportunity at this moment in the property cycle.”

New appointments at Avanton

Developer Avanton has made a series of new staff appointments as part of taking the group’s sales, marketing and customer care teams in-house, reflecting the growing maturity and expansion of the residential-led investment and development business led by Chief Executive Omer Weinberger.

Victoria Lauri, Senior Sales Manager

The new in-house team of senior negotiators, ex JLL and Savills new homes specialists will report to recently appointed Victoria Lauri, Senior Sales Manager. Victoria was previously a Sales Manager at JLL for nine years and most recently headed the sales for Atlas in EC1.

The sales team will liaise closely with Dawn Gayle, who is in charge of Home Handovers at Avanton and manages the pre-completions and customer handover period for all projects and ensures all teams meet her high expectation of the delivery.

Olivia Caplan, Marketing Manager

Olivia Caplan has been appointed to the role of Marketing Manager, reporting to David Ronson. RICS qualified Olivia was previously at Savills and is the graduate of an interior design course at one of London’s prestigious design colleges. She will be involved in helping to project manage the creation and delivery of the various Avanton show apartments across the company’s growing portfolio of London developments.
 
Omer Weinberger, Chief Executive of Avanton commented: “Taking sales, marketing and customer care in-house is what every ambitious London developer does as they grow and mature as a business. We are passionate about delivering a high-quality product and customer sales experience and we have been planning this in-house move for some time. Taking sales and marketing totally in-house under David Ronson’s leadership enables us to control and manage every aspect of the customer journey we provide to our buyers from their visit to our website and marketing suites, to when they purchase and move into one of our new homes.”