The Forge by Telford Homes

The Forge by Telford Homes


The Forge

31 Priory Road, London E6 1DN

Description of The Forge

The Forge is a Build-to-Rent development in Upton Park, London E6.

The Forge comprises 192 new homes - 1, 2, 3 and 4-bedroom apartments & townhouses.

The development comprises 35% affordable housing and 39% of the homes are family-sized with three bedrooms or more.

- Lounge;
- Landscaped Roof Terrace;
- Concierge;
- A gym by motiv8. The fully-equipped onsite gym is free to use for residents to use 24/7 as well as a rooftop terrace and exclusive Residents’ Lounge.

The development is close to Upton Park tube station.


2016 - 125 homes were sold to M&G for build to rent for £48.6m.
- 67 affordable homes sold to East Thames.

Connected Companies

Affordable Housing:
Build-to-Rent Operator:
Affordable Housing:


The nearest tube, train and bus stations.
Upton Park Underground Station
District, Hammersmith-city
Tudor Road
104, 330, 376, 58

News: (4)

The Forge development has been shortlisted in the prestigious ‘Housing Design Awards’.

The Forge was commended by judges for the creation of a new public street running through the site as well as the development of communal courtyards, offering an opportunity for neighbours to get to know each other and enjoy their new community. It was also praised for its innovative roofing and drainage strategy, including substantial blue and green roofs that restrict and delay runoff from the site, equating to 60% of the equivalent greenfield flow rate. This innovation also saw the scheme named the winner of the Roofing & Drainage category at the AJ Specification Awards earlier this year.

John Fitzgerald, Group Managing Director at Telford Homes, commented: “We’re delighted to see The Forge development recognised for such a prestigious award. We’re committed to creating exceptional build-to-rent developments and this award is testament to the innovation, commitment and meticulous attention to detail shown throughout the sites’ creation – resulting in a development that not only delivers substantial social enhancements to the area, but also makes a positive contribution to biodiversity.”

19/05/2020 13:53 by Buildington
Open Evening

Open evening at the Show Apartment at The Forge 21st November 2019!

New 3 and 4-bedroom Shared Ownership apartments for sale. Outdoor space to every home. Prices from £387,500.

Reserve by the 29th of November 2019 to enjoy 2 years free of service charge. Terms and conditions apply.

Contact L&Q to register your interest.

12/11/2019 08:58 by Buildington

Telford Homes has exchanged contracts for the sale of The Forge, Redclyffe Road, London E6, to M&G Real Estate.

This is the Group's second transaction with M&G following the sale of Carmen Street, E14 in May 2016. M&G Real Estate is one of the UK's largest property investors and the real estate fund management arm of M&G Investments, a leading international asset manager controlling assets in excess of £255 billion.

The Forge is the Group's third significant build to rent development to date and the sale comprises the freehold interest in the land and the construction of 125 open market homes for net consideration of £48.6 million. The sale to M&G is on a forward funded basis and will comprise an initial land payment followed by regular payments throughout the construction period and therefore will not require debt finance with only limited equity to be invested by the Group.

The Forge has full planning permission for 192 new homes including 67 affordable homes which have been sold to a housing association in a separate transaction. The development is currently under construction and is anticipated to be completed in 2019.

Telford Homes continues to explore further build to rent opportunities including the potential for longer term partnerships with key investors to enable further sales within a relatively fixed framework and to work together on future site acquisitions.

Alex Greaves, Head of Residential Investment at M&G Real Estate, commented: "We are thrilled to announce the next transaction with Telford Homes on 'The Forge' after completing the successful acquisition of Carmen Street earlier this year and look forward to exploring a more formal partnership in 2017.

"This deal further demonstrates our ability to deploy capital and our continued commitment to increase the supply of high quality, sustainable rental communities to London's housing market. Our residential strategy provides a route to delivering much needed housing stock at a much quicker rate and, in time, thousands of well-managed rental properties.

"We have now invested in over 2000 homes on behalf of UK and international institutional investors, including pension funds, insurance companies and local authorities. We will continue to add scale and efficiency to our portfolio, and providing our investors with long-term income growth."

Jon Di-Stefano, Chief Executive of Telford Homes, commented: "Build to rent is now a significant focus for Telford Homes with these transactions providing certainty over future revenues and cash flows, needing no debt finance and delivering strong returns on capital. We are a valuable partner for large scale investors given that we have the skills required to find land, achieve planning consents and manage and control all construction work.

"The sale of The Forge cements the strong relationship that we have formed with M&G Real Estate and we are delighted to be working with them again following the successful sale of Carmen Street earlier this year. Now that we are developing two schemes together I look forward to working closely with Alex Greaves and the M&G team and exploring ways of extending our partnership as we move into 2017."

21/12/2016 19:25 by Buildington

The Forge residential development near Upton Park Station in London E6 - new on Buildington!

19/12/2015 18:50 by Buildington

*DISCLAIMER! Information on this page is for guidance only and remains subject to change. Buildington does not sell or let this property. For more information about this property please register your interest on the original website or get in touch with the Connected Companies.

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