Theatre Square CGI on Living Essential website in September 2016

Theatre Square CGI on Living Essential website in September 2016

View to 100 Avenue Road from Finchley Road

View to 100 Avenue Road from Finchley Road

January 2012
100 Avenue Road facade.

100 Avenue Road facade.

January 2012
Entrance to 100 Avenue Road.

Entrance to 100 Avenue Road.

January 2012
100 Avenue Road office building in 2012

100 Avenue Road office building in 2012

January 2012

Theatre Square

100 Avenue Road, London NW3 3PF
Mixed use

Description of Theatre Square

Theatre Square is a mixed-use development in Swiss Cottage, London NW3.

Build to rent development by Essential Living.

130 premium apartments to rent and 54
affordable housing.

- On-site 24-hour residents’ team
- Large social space, including a welcoming lobby
- Lounge areas to relax with a book
- A private dining room that can be rented out
- A games room
- 23rd floor fitness room equipped with high-end gym
equipment looking over the London skyline.


The site was a fully let 50,000 sq ft office building prior to redevelopment.

2016 February - Planning permission granted for 184 residential apartments, as well as community use space and around 11,000sqft of commercial space.
A full range of on-site residents' facilities will be provided, including 24-hour residents' team, communal rooftop space, storage rooms and reading/communal room.

2012 November - site acquired unconditionally without planning permission by Essential Living.

1996 - CIT acquires the building.

Construction works are due to start in 2017.

Connected Companies

Demolition Expert:

News: (4)

100 Avenue Road is now in the database as Theatre Square development.

19/09/2016 10:21 by Buildington

Plans to build Camden’s tallest residential tower block – a 24-floor skyscraper in the middle of Swiss Cottage – hang in the balance after council was swamped by a flood of objections.

Read more in Camden New Journal - Planning chiefs swamped with objections to Swiss Cottage skyscraper plan

10/04/2014 14:18 by Buildington

Essential Living plans to transform the site and deliver a high quality residential development, featuring a mixture of new private rental and affordable homes, with commercial uses on the ground floor.

Find out more at

07/01/2014 23:46 by Buildington

New in Buildington!

13/01/2012 22:43 by Buildington

*DISCLAIMER! Information on this page is for guidance only and remains subject to change. Buildington does not sell or let this property. For more information about this property please register your interest on the original website or get in touch with the Connected Companies.

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