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CGI of The Broadway development by Northacre and ADFG in London SW1.

CGI of The Broadway development by Northacre and ADFG in London SW1.

The Broadway - CGI of the view on Westminster

The Broadway - CGI of the view on Westminster

The Broadway development - CGI of the lobby

The Broadway development - CGI of the lobby

The Broadway - CGI view from the top, the courtyard.

The Broadway - CGI view from the top, the courtyard.

The Broadway development logo at

The Broadway development logo at

Uninsured vehicle seized by the police in front of New Scotland Yard in March 2014. This is to advertise 101 - the new number for the local police.

Uninsured vehicle seized by the police in front of New Scotland Yard in March 2014. This is to advertise 101 - the new number for the local police.

March 5, 2014
New Scotland Yard

New Scotland Yard

March 5, 2014
New Scotland Yard on Broadway in Victoria SW1.

New Scotland Yard on Broadway in Victoria SW1.

March 5, 2014

The Broadway

8-10 Broadway, London SW1H 0BG
Mixed use
December 2021

Description of The Broadway

The Broadway is a mixed-use development in Westminster, London SW1.

Six residential buildings on a 1.72-acre site ranging from 14 to 19 storeys will include 285 apartments. The development will include a new street, retail units and office space.

285 apartments for sale. Some with views over Westminster and St James's Park. 355,000 sq. ft of state-of-the-art residential space starts from the fourth floor.

999 Years Leasehold.

- 24h Concierge
- Library
- Gym
- Training studio
- 25m pool
- Spa and treatment rooms
- Sauna
- Games room
- Screening room
- Some parking

Lobby interior design by N Studio.

Victoria Station is just a few minutes' walk away.

The buildings have been named after three of the world's most revered diamonds - The Sancy, The Paragon and The Cullinan - six new jewels in Westminster's crown.

The Sancy Apartments East and West buildings.
The Cullinan Apartments East and West buildings .
The Paragon Apartments East and West buildings.

Two fourth floor, landscaped podiums link the towers.

25,000 sq ft of retail space on the ground floors.

Office Space
117,300 sq ft of office space.

The 1960s office block in the heart of Victoria was home to Met Police HQ from 1967 to 2016.

2017 9th-10th September - Hong Kong Exhibition.

Prices start from 15.6m HKD (ca 1.5m GBP) according to (4.09.2017).

13 August 2015 - Planning application submitted for:
Demolition of existing buildings and erection of mixed-use development comprising office (Class B1) and retail (Class A1) across x2 four storey podiums, each with three residential buildings above (total of x6 residential buildings) ranging from 14 to 20 storeys total height, providing 246 residential units (including 10 x affordable residential units). Provision of new landscaping between the podiums and a two storey retail pavilion at ground level. Erection of four basement levels comprising residential facilities, cycle storage(commercial and residential), plant and parking. Ref no 15/07497/FULL

In June 2017 the building is being demolished by Keltbray.

Multiplex is taking over the site in January 2019. The project is due for completion in December 2021.

Connected Companies

Main Contractor:

News: (8)

Multiplex signed the contract to deliver The Broadway in November, reports developer Northacre.

Following a successful nine-month single-stage competitive tender process for the £422m design and build contract, Multiplex will now deliver the 1.72-acre mixed-use development on the site of the former Metropolitan Police headquarters. Once completed, The Broadway will comprise 268 apartments across six towers, 142,000 sq ft of commercial and retail accommodation, public realm and a new thoroughfare linking Victoria Street with St James’s Park tube station.

David Harman, Development Director at Northacre commented: “The contract signing marks an important milestone for the delivery of The Broadway, which will provide a new world-class, vibrant scheme for this key part of Westminster.”

Ian Pratt, Project Director at Multiplex added: “We are very pleased to secure this contract and look forward to working alongside Northacre to help realise their vision of making The Broadway the newest landmark destination for design, fashion and high-quality living.”

Multiplex will take possession of the site in February 2019 and the development is due to be completed in December 2021.

17/12/2018 12:49 by Buildington

The Broadway Hong Kong exhibition takes place 9th and 10th September at Landmark Mandarin Oriental.

Joint agents Savills and JLL.

04/09/2017 11:48 by Buildington

The Broadway launches its sales event in Bangkok on Saturday 2nd and Sunday 3rd September 2017!

29/08/2017 12:54 by Buildington

Register your interest in The Broadway apartments at

17/08/2017 11:31 by Buildington

The official transferral of the former New Scotland Yard headquarters to new owners, BL Development Limited, an investment vehicle controlled by ADFG, was completed on Monday.

Northacre, London's leading property developer has been appointed to undertake construction of the new scheme, named 'The Broadway'.

ADFG acquired New Scotland Yard from the Mayor's Office for Policing and Crime (MOPAC) in December 2014 for £370 million, with planning permission granted in April 2016. Set to complete in 2021, The Broadway will provide 485,000-sqft residential, 146,000-sqft commercial and 37,500-sqft of retail space in the heart of Westminster. The Broadway's six architecturally striking buildings will provide a 20,000-sqft public realm linking Victoria Street with Broadway Street.
Assistant Commissioner of the Metropolitan Police Helen King, ADFG CEO Jassim Alseddiqi, ADFG COO Mustafa Kheriba and Northacre CEO Niccolò Barattieri di San Pietro marked the completion of this landmark deal in front of the iconic New Scotland Yard sign, before its move to the new headquarters on Victoria Embankment.

Jassim Alseddiqi comments: "The Broadway represents the future of urban living, a thriving destination to live, work and play in a world-class address surrounded by unparalleled views of London's most famous landmarks."

Niccolò Barattieri di San Pietro comments: "The official handover of New Scotland Yard marks the beginning of the first phase of its development. The Broadway is an important milestone in Northacre's history; our first major mixed-use development which will set a new standard for London living, working and leisure."

Helen King comments: "The Metropolitan Police Service is focused on providing a more modern, efficient and cost-effective estate, ensuring we remain at the forefront of 21st century policing and get more officers out on the streets, cutting crime and providing total care for Londoners."

"By selling this building and moving our headquarters to Curtis Green, we're able to make savings to invest in frontline policing, improving the technological capability of the force and develop facilities like a brand new, state of the art police training centre in Hendon which was officially opened this month. This is a significant and exciting move for us and marks a new era of policing for the MPS."

Source: Northacre

02/11/2016 10:05 by Buildington

The Metropolitan Police has moved out of Ten Broadway as New Scotland Yard was formally handed over to new owners on Monday, 31st October 2016, reports Evening Standard.

Today marks a new era of policing for the Met as the keys to historic headquarters #NewScotlandYard were handed over to its new owners, tweeted Metropolitan Police @metpoliceuk.

02/11/2016 09:50 by Buildington

New Scotland Yard building has been sold to Abu Dhabi developers Abu Dhabi Financial Group for £370m (£120m more than the guide price).

Via BBC: New Scotland Yard sold to Abu Dhabi investors for £370m

09/12/2014 22:24 by Buildington

Stephen Greenhalgh, The Deputy Mayor for Policing and Crime, has confirmed the sale of New Scotland Yard.

The 1960s office block in the heart of Victoria, home to the Met Police HQ since 1967, is being sold by the Mayor’s Office for Policing And Crime (MOPAC) as part of a radical overhaul of London’s police estate. All proceeds from the sale will be reinvested into frontline policing.

With a guide price of £250m, the 1.7 acre, 600,000 square foot site, marketed by JLL as 'Ten Broadway’, was deemed unfit for modern operational policing purposes. Following an extremely competitive bidding process a preferred purchaser has now been nominated. Details of the sale including price and purchaser will be announced in December once the normal transactional process has been followed and contracts have been exchanged.

Deputy Mayor for Policing and Crime Stephen Greenhalgh said: “Londoners support our plans to put bobbies before buildings and all the proceeds of this sale will be reinvested in frontline policing. Over the coming months we will be able to share these investment plans with Londoners but I’m confident that today’s sale represents the best deal for London.”

The operational HQ of the Met will relocate to the refurbished Curtis Green Building on Victoria Embankment, owned by MOPAC and empty since late 2011. This move alone will save the Met over £6m a year in running costs - equivalent to 130 bobbies on the beat.

15/11/2014 12:30 by Buildington

*DISCLAIMER! Information on this page is for guidance only and remains subject to change. Buildington does not sell or let this property. For more information about this property please register your interest on the original website or get in touch with the Connected Companies.

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