Ten Rochester Row next to Townsend House in Victoria.

Ten Rochester Row next to Townsend House in Victoria.

Entrance to Townsend House on Greycoat Place in London SW1.

Entrance to Townsend House on Greycoat Place in London SW1.


Townsend House

5 Greycoat Place, London SW1P 1BL
Local Authority:
Mixed use
Summer 2022

Description of Townsend House

Townsend House is a £17m redevelopment on Greycoat Place and Rochester Row in Victoria, London SW1.

The 35,500 sq ft project will serve a mix of commercial and residential purposes.

New Homes
The residences are on the 5th and 6th floors of the building. The accommodation is divided between five individual apartments: two studios; one 2-bedroom; and two 3-bedrooms. All apartment entrances are located on the 5th floor and accessed from a common internal corridor. The 2 and 3-bed apartments are duplexes with their bedroom accommodation located on the 6th floor.

The 0.06 ha site is located at the intersection of Greycoat Place, Greencoat Place, and Rochester Row.

Neighbouring Buildings
Ten Rochester Row adjoining building to south west.


The former office building was demolished in 2020.

2020 March - Planning application submitted for the demolition of the existing building and redevelopment to provide a building of basement, ground and six upper floors with plant enclosure at roof level, comprising retail (A1), offices (B1) and five residential (Class C3) units and associated works. Westminster Council ref. no. 20/02361/FULL.

Connected Companies

Main Contractor:
Structural Engineer:
Quantity Surveyor:
Planning Consultant:


The nearest tube, train and bus stations.
St. James's Park Underground Station
Circle, District
Strutton Ground - 1 min. walking / 39 metres

News: (1)

Main contractor confirmed

RED Construction Group has been appointed as the main contractor to deliver the £17m redevelopment of Townsend House in Victoria.

The 35,500 sq ft scheme will serve a mix of commercial and residential units, and is expected to complete by Summer 2022.

In conjunction with architects Squire and Partners, Farringdon-based main contractor RED Construction will deliver the six-storey building, including basement space and the creation of retail units along the ground floor. Four floors will be assigned to the workspace, while an additional 2,400 sq ft upper floor has been proposed for premium duplex apartments, subject to planning.

Townsend House will be fitted with contemporary sandstone as a fascia to the façade with dark bronze spandrels, positioned to define the different uses within the building. Sympathetic to the surrounding Art Deco-inspired architecture and heritage of the previous building at the site, the development will also feature projecting bay windows, and intricate metalwork and scalloped details across the exterior.

Graham Sturge, Managing Director of RED Construction, commented: “We are looking forward to delivering such a prominent project in central London, which will provide a diverse range of purposes, particularly as the capital starts working towards its recovery from the Covid-19 crisis. Townsend House encompasses all of RED Construction’s specialities, and the scale of the project will really allow us to engage all our capabilities while aligning with our controlled growth strategy. The unique brief will also enable us to draw on our recent experiences in delivering Axtell House and 14 Park Crescent, both of which presented complex logistical challenges and bespoke architectural features.”

Peter Walder, an advisor for ITC Properties, added: “Following the professionalism, expertise and confidence shown by RED Construction throughout the tender process for this project, we are very pleased to make this appointment. Townsend House will provide a breadth of opportunities for the Victoria area of London, and it is fantastic to have RED Construction on board to deliver our vision while breathing life back into the capital.”

RED Construction will start on site in January 2021, with demolition already underway.

08/12/2020 11:20 by Buildington

*DISCLAIMER! Information on this page is for guidance only and remains subject to change. Buildington does not sell or let this property. For more information about this property please register your interest on the original website or get in touch with the Connected Companies.

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