Screen capture of 100 West Cromwell Road website at

Screen capture of 100 West Cromwell Road website at

May 24, 2014

100 West Cromwell Road

100 West Cromwell Road, London SW5
Mixed use

Description of 100 West Cromwell Road

100 West Cromwell Road is a planned mixed-use development in London SW5.

2020 February - Deputy Mayor approves the development of 462 new homes, 186 affordable homes.
2019 - An application for the site is submitted to the Royal Borough of Kensington and Chelsea (RBKC) in early 2019.
2018 - Meyer Bergman and development managers Londonewcastle held two rounds of public engagement on proposals for 100 West Cromwell Road in October and December 2018.
2015 October - Meyer Bergman acquires the site from Tesco.

Connected Companies



The nearest tube, train and bus stations.
Earl's Court Underground Station
District, Piccadilly
West Cromwell Road / Tesco - 1 min. walking / 36 metres
74, N74, N97

News: (1)

The plans for 100 West Cromwell Road redevelopment have been approved by the Deputy Mayor for Planning, Regeneration and Skills, Jules Pipe.

The scheme will deliver the new homes, including 40 per cent affordable housing – up from 35 per cent when the application was called in by the Mayor, Sadiq Khan.

Under the approved plans, some of the existing buildings on the site will be demolished to make way for eight new buildings, to include a public leisure centre, gym and pool, along with commercial and retail premises and new public spaces.

The application was rejected by Kensington and Chelsea in May last year – but the borough has since endorsed the revised scheme following changes secured by GLA planners.

In July 2019, the Mayor decided to call in the application in order to subject it to further scrutiny. Since then, City Hall planners have worked with the developer to increase the number of homes overall as well as the amount of affordable housing.

Deputy Mayor for Planning, Regeneration and Skills, Jules Pipe, commented: “This well-designed scheme will take an under-used piece of brownfield land and deliver some 462 homes – including 40 per cent affordable housing.

“These new homes are also close to transport links and only minutes from central London, in a borough which has struggled to meet the housing targets as laid down in the Mayor’s new London Plan.

“The development will also provide a new leisure centre for the local community. As such, having considered all the evidence available to me, I have decided to approve this scheme.”

04/02/2020 17:24 by Buildington

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