Leading British luxury beauty retailer Space NK will open a new flagship at 285-287 Regent Street, reports The Crown Estate.
The ‘Innovation by Space NK’ store will be designed as a one-off concept, so called because it will act as the test bed for the most innovative product launches from Space NK. The store will include an on-site beauty school for staff, and customers will be able to enjoy a range of exclusive beauty experiences.
The arrival of Space NK follows on from the recent announcement that popular yoga and sports apparel retailer, lululemon, will be opening a Regent Street flagship. In the last year, The Crown Estate has worked with over 20 brands to open new stores on the Street.
Katerina Mercury for The Crown Estate’s Regent Street Portfolio said: “Space NK’s new store is the perfect example of how we’re working with retailers to create a fantastic experience for customers on Regent Street, with a unique opportunity to try the latest cutting edge Space NK products and services".
Heather Alexander, Managing Director, for Space NK said: “Space NK’s Regent Street store will be a flagship for beauty innovation. A destination for customers craving ‘first look’ previews of our most innovative launches. This location will also have unique visual campaigns that differentiate it from the rest of the Space NK estate and will showcase our most exciting discoveries from around the world.”
Source: The Crown Estate