CBRE has acquired a new London boutique for Wolf & Badger, the innovative multi-brand store concept, at Dover Street where a number of niche designer brands have recently opened stores.
Wolf & Badger is a lifestyle retailer that operates using a business model designed to support creative design talent from the United Kingdom and beyond. Space within the boutique is licensed to more than 70 independent design brands, covering fashion, accessories and homeware, with designers keeping a significant percentage of the sales revenue.
CBRE, on behalf of Wolf & Badger, has acquired the 2,681 square foot premises at 32 Dover Street on a 10-year lease from the landlord, the Trustees of the Earl of Mexborough 1954 Settlement. This is the second London store for the retailer, which opened its first boutique in Notting Hill in February 2010.
Wolf & Badger will join a growing number of designer brands including McQ by Alexander McQueen, Acne, and Vanessa Bruno at the emerging Mayfair fashion retail destination when it opens its new store next month.
Kevin Farrow, Senior Director - Central London Retail, CBRE, commented:
“Bond Street has been a high-end shopping destination for more than a hundred years, but recent demand for luxury goods, in particular from Asian and Middle Eastern tourists, has meant this demand has spread into edgier locations such as Dover Street. Wolf & Badger is a successful and innovative retailer with a unique business model - its arrival on Dover Street will cement the area’s reputation as an appealing and improved shopping destination.”
Henry Graham, Co-owner, Wolf & Badger, commented:
“The concept behind Wolf & Badger is to focus on brands or designers working in the UK - around 80% of everything we sell is sourced from British designers. When we launched our first store at Notting Hill last year we were a little unsure what the reception would be to the up-and-coming labels we stock, but there really has been a tremendous demand for these pieces.”