90-104 Berwick Street

Soho W1F
Mixed use

Key Details

90-104 Berwick Street, London W1F 0QU


90-104 Berwick Street is a mixed-use building in Soho, London W1.

The development includes hub by Premier Inn Soho London, 12 new private apartments, 4 family-sized affordable apartments, a residents’ roof garden and a new retail destination comprising 12 shops for independent retail and F & B businesses, as well as a Co-op supermarket.

In 2017, the twelve apartments for sale completed. Ten of these have private terraces. Interior Design by Create Interior Design.

The 0,55ha (2,226m2) site is bounded by Berwick Street to the east, Peter Street to the south, Hopkins Street to the west and Kemp Court to the north.


Also known as The Watch House.

2017 - The former Kemp House - a three-storey podium block with the basement level and a 17 storey tower - is redeveloped. Comm Comm UK supports construction communications and managing strategic relations with local stakeholders throughout the project.

2015 February - Planning permission for:
Partial demolition and rebuilding of existing podium levels with additional part single and part two-storey extensions; front extension of part of the west elevation to Hopkins Street; replacement facades and new shopfronts; all in association with continued use of parts of the basement and ground floor on Berwick Street for shops (Class A1), financial and professional services (Class A2) and food and drink (Class A3) and new retail unit at northern end of Hopkins Street, use of the remainder of podium (as extended) for hotel (Class C1) and residential (Class C3) purposes (maximum of 16 units) together with associated roof terraces (including for use by existing Kemp House residents); green roofs, landscaping, car and cycle parking, servicing, plant and ancillary works. Designed by Latitude Architects. Westminster Council ref. no. 13/12007/FULL.

2014 June - Planning permission for PMB Holdings for a new urban hotel, 12 new private apartments, four new affordable homes for families and 13 updated retail units.

1. Westminster Council westminster.gov.uk
2. Design and Access Statement by Latitude Architects 2013; Planning application ref no 13/12007/FULL.

Site & Location


Piccadilly Circus Underground StationBakerloo, Piccadilly
Trocadero / Haymarket14, 19, 38, N19, N38


Hotel Operator


News, events, milestones and offers from the new development


Information on this page is for guidance only and remains subject to change. Buildington does not sell or let this property. For more information about this property please register your interest on the original website or get in touch with the Connected Companies.