Together with the Sherwood Street restaurant which was let to Rex Restaurant Associates last year, the Brewer Street restaurant has been painstakingly restored over the last three years as part of The Crown Estate's £300 million Quadrant 3 development.
Situated just off Regent Street and close to Piccadilly Circus, this will be the first MASH restaurant outside of Denmark. Founded and part owned by Jesper Boelskifte, one of Europe's most successful restaurateurs and the organisation's CEO, Copenhagen Concepts ApS is the company behind the renowned Le Sommelier and UMAMI.
Commenting on the news, David Shaw, Head of Regent Street Portfolio said: "In MASH we have unquestionably found the ideal operator for the historic Brewer Street restaurant. Copenhagen Concepts ApS are one of Europe's most successful restaurateurs and we know they will deliver the best steak restaurant in London."
Jesper Boelskifte, Chief Executive of Copenhagen Concepts ApS, added: "For our first restaurant outside of Denmark we could not have chosen a better location. Regent Street's transformation over the last ten years is remarkable and we plan to add to the attraction of the area with our MASH concept which has been so successful elsewhere. The MASH experience is based on the best meat in the world, professional service, and a location that creates a unique atmosphere. That kind of location we have found at Brewer Street."
Inspired by the great steak houses in New York, MASH offers a high quality, tailored service which delivers an authentic experience. Two Michelin starred chef, Francis Cardenau, and award winning sommelier, Peter Trauboth, will both be based at Brewer Street.
The Brewer Street restaurant is steeped in history. It was once an integral part of the 800 room Regent Palace Hotel, which was built between 1910 and 1913. In the 1930s, the space was revitalised by Oliver Bernard, a revered West End stage set designer. Bernard's design brought the glamour of the 1930s and all the theatre of the stage to these historic dining and entertainment destinations. It is this Bernard design that has now been painstakingly revitalised as part of Quadrant 3.
Timber veneer, gold leaf architraving, marble, brass, mirrors, ceilings, and even original wallpaper have been meticulously catalogued, removed and reinstated by expert artisan craftsmen, led by architects Donald Insall Associates, before being put back together again like a complex jigsaw.
The restoration work was based on detailed research into the original 1930s designs and features, which in many cases, by the late 20th century had been lost. These lost interiors have been resurrected in the Brewer restaurant with the help of Bernard's original drawings and photographs.
Source: The Crown Estate
25/05/2012 15:45 by Buildington
Whole Foods Market opens its latest store in central London today, Tuesday 22nd May, in Glasshouse Street, Piccadilly Circus. The store, a relocation of the existing Soho store, places Whole Foods Market at the heart of London’s best shopping district and will offer a one-stop shop brimming with the highest quality, all-natural foods shoppers can find.
The store will be the latest opening after Giffnock (Glasgow) opened in 2011 and joins its other London stores at Kensington, Clapham, Stoke Newington and Camden. The company has further plans to open stores in Cheltenham, Fulham and Richmond in 2012/ 2013. In Piccadilly Circus Whole Foods Market will create around 70 new team member roles as well as relocating 70 existing team members from the Soho store including the store team leader, Larry Hadley.
Whole Foods Market designs each store from scratch and in doing so it reflects the dynamic nature of the central London community which it serves. Customers will find an enlarged greengrocers, bakery, grocery section, speciality department and upstairs, a new health and beauty section alongside a 40 seat café.
Jeff Turnas, Regional President for Whole Foods Market UK said “We’re delighted with our new Piccadilly Circus store. Our Soho store has had a loyal following over many years and this new location allows us to expand our offer and show our central London shoppers the most convenient, highest quality, all-natural grocery store in town.”
The store has an enlarged health and beauty department upstairs with a comprehensive range of nutrition supplements as well as a range of high-performance all-natural beauty brands. The new treatment room will offer all natural facials and manicures. Customers will also find the new ‘Exclusive’ line of products here including Studio 78 - a make-up range from Paris.
Whole Foods Market is proud to support local producers and nurture win-win relationships with our suppliers such as Neals Yard Dairy going back over 20 years. The new Piccadilly Circus store showcases 500 UK producers and 34 of them are from within a 60 mile radius. Furthermore 300 products in store are from within the M25 – under ten miles from the store. Examples of our commitment to sourcing locally are St John bakery providing specialist breads and pastry; coffee will come from the Monmouth Coffee company at Borough Market at Cat and the Cream Bakery from Battersea are supplying vegan, wheat and soya free cupcakes – the most delicious in town.
Besides being able to do regular food shop, customers will find the in-house chefs at Piccadilly Circus have launched a ‘sandwich revolution’ which banishes the everyday, ordinary sarnie and replaces it with sandwiches and wraps to rock lunchtimes as never before. The ‘Piccadilly Piccalilly’ and the ‘Hail Caesar Wrap’ await.
For an afternoon pick- me-up, delicious decorated cupcakes sold singly or in batches of 12 make them perfect for office get-togethers. For dinner, the store showcases a range of freshly prepared meat and fish and customers will also be to choose from a range of ready prepared meals. The salad bar has been revolutionised at Piccadilly Circus and it is the first Whole Foods Market store in the UK to showcase the ‘Greens, Grains and Beans’ bar which will give shoppers the option to have thousands of different combinations in their ‘bowls of wonder’.
Finally, finishing touches to dinner can be found in the new speciality food department. Here an outstanding array of more than 30 British and 70 European cheeses, charcuterie and fine wines, beers, and sparkling wines priced from £5.99 can be picked up on the way home from work.
Source: EON eon.businesswire.com
23/05/2012 00:34 by Buildington
The Crown Estate announced last week that they have signed Telefónica Digital and Halfords Media to over 7,500 m2 (80,000 ft2) of office space at the AirW1 scheme, part of the Quadrant 3 redevelopment just off the southern end of Regent Street. The mixed use scheme, which completed four months ahead of schedule in November, is now by rental value over 60 per cent let.
Contracts have been exchanged with Telefónica and in February it will commence fitting out the entire fourth and fifth floors, totalling 4,700 m2 (51,000 ft2), with a view to moving in over the summer. The space will be the global headquarters of Telefónica's new digital division which has been formed to lead the company's growth in the digital world. Approximately 400 employees will be based in the office, which will also be a showcase for technology innovation for customers and partners. In January Halfords Media will start fitting out the entire third floor, which totals 2,800 m2 (30,000 ft2). Both companies have agreed 15 year leases for undisclosed rents.
In November, Generation Investment Management, the investment management firm dedicated to long term, sustainable investing, also signed a 15 year lease for AirW1's 2,000 m2 (21,300 ft2) top floor.
AirW1 is the main office element of our 25,100 m2 (270,000 ft2) Quadrant 3 development and comprises over 16,700 m2 (180,000 ft2) of prime Grade A office space over seven floors. It is the single largest new office building to come to market in the area until at least 2013 and the central West End's only office development scheme over 5,600 m2 (60,000 ft2) to complete before quarter three 2012.
Commenting on the deals, David Shaw, head of regent street portfolio, said: "Our AirW1 offices are part of our most significant project to date and signing a global brand like Telefónica reaffirms Regent Street's position as the central West End's leading place for business. The success of our Quadrant 3 lettings demonstrates the quality of the building and the benefits of our long-term approach, which delivered AirW1 to a market where supply of this type of space here in the core West End is virtually non-existent."
"London is undoubtedly at the forefront of the current digital revolution and was a natural choice for us to establish our new headquarters in," said Matthew Key, chairman & CEO of Telefónica Digital. "London is arguably the biggest hub for technology start ups outside of Silicon Valley and a global centre for the media and advertising industries. It attracts the best talent and, for an international business such as ours, acts as a unique bridge between Europe and the Americas. Our decision to invest in having a significant presence in central London's Regent Street is clear evidence of our determination to succeed in the digital space."
Quadrant 3 includes 8,400 m2 (90,000 ft2) of flagship retail and restaurant space, and nine new homes. It is transforming its public surroundings by creating a large new pedestrian area on Glasshouse Street. The scheme is part of the £1 billion, 20 year investment strategy for Regent Street and embodies the commitment to sustainable development. It houses a combined cooling, heat and power (CCHP) unit with Europe's most energy efficient fuel cells; this generates around 10-20 per cent of the energy needed for both Quadrant 3 and the redevelopment next door of the Café Royal as a 5 star hotel.
12/01/2012 12:24 by Buildington
Sir Robert McAlpine completed the key element in the Crown Estate’s redevelopment of southern Regent Street four months early, significantly under budget and with an exemplary safety record.
Alastair Smart, Head of Development at The Crown Estate, said: “Development Manager Stanhope and Construction Manager Sir Robert McAlpine have done an outstanding job in delivering Quadrant 3, our most significant redevelopment yet, four months ahead of schedule and under budget.”
The project involved the conversion of the former Regent Palace Hotel to provide a mix of office, retail, residential and restaurant space around a central atrium.
Three of the corner pavilions which made up the building’s original façade were retained and significant sections of its exquisite art deco interiors restored and reinstated.
The project recorded 2.3 million man hours worked without a RIDDOR reportable accident during the construction phase.
The BREEAM Excellent development’s many sustainable features were key to attracting the first tenant to lease space within its office element, now known as AirW1.
Generation Investment Management, which was co-founded by former US Vice President Al Gore, has taken the 1,980m2 top floor.
Mr Gore said: “Generation is delighted to be The Crown Estate’s anchor tenant in this exciting building. The AirW1 office space and associated public realm development showcases their ongoing and increasingly sophisticated commitment to sustainability.”
Source: sir-robert-mcalpine.com 25.11.2011
11/12/2011 23:39 by Buildington
Sherwood Street not Sherman Street!
29/11/2011 00:36 by
The Crown Estate has completed the mixed-use Quadrant 3 development and has begun handing space over to a list of high profile retail, restaurant and office tenants, including a company co-founded by former US Vice President, Al Gore. The £300 million, 25,000 m2 (270,000 ft2) building is just off the southern end of Regent Street, adjacent to Piccadilly Circus.
Roger Bright, Chief Executive of The Crown Estate said: "Quadrant 3 is the latest development in our £1 billion Regent Street investment programme and delivers a wholesale transformation to this prominent part of the West End. It is the largest and most ambitious scheme we have ever undertaken and as my time at the helm of The Crown Estate draws to a close, I can't think of a more fitting symbol of all we have achieved in Regent Street during the last decade."
The scheme's pioneering sustainable features have been key to attracting its first office tenant to its 18,600 m2 (200,000 ft2) of Grade A space. Generation Investment Management, the independent investment management firm dedicated to long-term, sustainable investing has signed a 15-year lease for the 1,980 m2 (21,300 ft2) top floor space.
Endorsing Quadrant 3, Al Gore, Chairman of Generation Investment Management said: "Generation is delighted to be The Crown Estate's anchor tenant in this exciting building. The AirW1 office space and associated public realm development showcases their ongoing and increasingly sophisticated commitment to sustainability. We are very pleased to be able to continue our partnership with The Crown Estate, whose emphasis on sustainability is fully aligned with our own values and investment philosophy."
The scheme has been awarded a BREEAM excellent rating. Decentralised energy production and energy efficiency measures significantly reduce carbon emissions. Two combined cooling heat and power units, photovoltaic cells and thermal stores provide 22 per cent of the energy and head for the entire building. One of these units is the largest and most efficient fuel cell in Europe, reducing CO₂ by 40 per cent.
Quadrant 3 also breathes new life into two 1930s Art Deco restaurants, which were once home to the pre-eminent Atlantic Bar and Grill and Titanic Restaurant; these are known for marketing as the Sherwood and Brewer restaurants. Timber veneer, gold leaf architraving, marble, brass, mirrors, ceilings, and even original wallpaper have been meticulously catalogued, removed and restored by expert artisan craftsmen, before being put back together again like a complex jigsaw.
Rex Restaurant Associates is to use the Sherwood restaurant to build on their success at The Wolseley and create a true embodiment of the Parisian Grand Café & Brasserie, within the historic setting one of Europe's finest Art Deco interiors.
Jeremy King, proprietor of The Wolseley said: "We look forward to working with The Crown Estate on this exciting project. The Sherwood Street site, with its restaurant and two bars, offers the perfect venue for an all-day brasserie / café and, under the paternal care and regeneration of The Crown Estate, the Regent Street area is fast regaining its prominence as a destination and meeting place."
Demand for the flagship retail space in Quadrant 3 has been exceptional with all of the 2,790 m2 (30,000 ft2) already let or under offer. Whole Foods Market plans to open a new 1,580 m2 (17,000 ft2) store at Quadrant 3 in spring 2012.
Jeff Turnas, Whole Foods Market's UK Regional President, said: "We are very excited that Whole Foods Market is the lead food retailer in such a prestigious development as Quadrant 3. We are relocating our successful Soho store into this fantastic new space that will allow us to expand our offer and introduce new concepts."
David Shaw, Head of the Regent Street Portfolio at The Crown Estate comments: "As we complete Quadrant 3, close to a quarter of the development is let or under offer. Our lettings to Generation, Rex Restaurants and Whole Foods Market capitalise on our transformation of the southern end of Regent Street which will soon be home to new stores for Burberry, Hollister, Superdry and Austin Reed, totalling 150,000 sq ft."
The Quadrant 3 development manager was Stanhope and Sir Robert McAlpine was the construction manager. Dixon Jones Architects designed the scheme, with Donald Insall Associates leading the work on the historic interiors. CB Richard Ellis provided advice throughout.
Alastair Smart, Head of Development at The Crown Estate added: "Development Manager Stanhope and Construction Manager Sir Robert McAlpine have done an outstanding job in delivering Quadrant 3, our most significant redevelopment yet, four months ahead of schedule and under budget."
Source: Crown Estate, 7. Nov. 2011
09/11/2011 15:23 by
Whole Foods Market, the world’s leading natural and organic foods supermarket, announced today that it will open a new 17,000 square-foot store in Central London’s most exciting new retail development at The Quadrant 3 in Soho, which is due to open in spring 2012.
The new store, a re-location for its existing Soho store which is currently based on Brewer Street, will be based over two floors on the south side of the development and will be the largest retail space in the development and the only food store on site. The new entrance on Glasshouse Street will open into the store which will feature a cafe, a greengrocery, a fishmongers and bakery where fresh breads will be baked all day. There will also be seating provided if customers want to eat in from the many food bars. The new butchers counter will put a full-service butcher’s counter back into the Soho district for the first time in many years.
Source: EON eon.businesswire.com
03/11/2011 19:48 by Buildington
The largest office led development to come to market in the West End this year, The Crown Estate’s £275 million, Quadrant 3 redevelopment at the site of the former Regent Palace Hotel, will complete this autumn, four months ahead of schedule.
01/08/2011 14:16 by Buildington
Quadrant 3 sees the 94-year-old Regent Palace Hotel being substantially redeveloped, with a major restoration scheme and state of the art energy centre unlocking the development potential of this central but historically underutilised area. Half of the historic facades of the Grade II listed hotel are being repaired and retained, and the glamorous 1930s art deco interiors of the Atlantic Bar and Grill and the Titanic Bar are being completely restored within the redevelopment.
The development includes seven floors of offices, a ground floor incorporating shops, and nine residential units. Upgrades to the public realm include the pedestrianisation of a large part of Glasshouse Street and the creation of a new pedestrian route, Wilder Walk, from Glasshouse Street to Sherwood Street.
02/06/2011 02:32 by Buildington