Diageo will soon be moving its global headquarters from the current building in Park Royal NW10 to 16 Great Marlborough Street W1 in Soho.
See Diageo's current HQ building in Park Royal.
The move will take place in the Spring of 2021, as the company enters the final stages of its current lease in Park Royal. All 900 employees across Diageo’s London-based operations will come together in the new location, bringing teams closer to the consumers that enjoy the company’s iconic brands.
The move provides the opportunity for the world’s leading premium drinks company to create an agile, world-leading working environment for all its London-based employees and reduce its combined 200,000 square feet of office space to a more efficient 105,000 square foot building.
The new building will undergo a complete refurbishment and in keeping with the company’s ambition to become one of the most inclusive employers in the world, Diageo’s employees will be involved in the design of their new workspace, blending the latest in smart-working technology into an environment supportive of better collaboration for teams and partners.
The new headquarters will also provide an immersive customer collaboration centre and brand experience, showcasing the best of the off and on-trade and the creation of some of the company’s iconic brands. A dedicated retail experience will also be open to the public, enabling consumers to purchase Diageo’s world-leading brands.
Mairéad Nayager, Chief HR Officer at Diageo commented: “We are excited to be bringing our people together at last under one roof and closer to our consumers. We intend to create a world-leading workspace for them, designed to meet the needs of Diageo today and in the future. Our new headquarters will provide the most inclusive of working environments for all of our people and enable us to retain and attract the best talent in the future.”
Diageo was advised by JLL. Lazari Investments Limited, the new landlord, was advised by Knight Frank and CBRE.