90% reservations were taken in the first 3 days of launching The Verdean's first phase.
The first phase of the scheme, Mount Anvil's first joint venture development with Catalyst, was launched on 23rd June 2020.
Comprising 160 for private sale in Acton, W3, the first phase was met with huge demand since its with selling agents Knight Frank and Savills cumulatively reserving 90% of the homes, four years off-plan.
Jon Hall, Group Sales Director at Mount Anvil, commented: “Everyone’s talking about these being unprecedented times – The Verdean has had an unprecedented positive response, with 80% of homes reserved 48 hours after launch. It is no surprise that discerning UK buyers are responding to the location, the compelling outdoor proposition and the promise of Mount Anvil build quality. The stellar sales rate gives our joint venture partnership great confidence as we progress building this outstanding place where people will thrive.”
James Chatt-Collins, Director of Sales & Marketing at Catalyst added: “The first phase of The Verdean has proved to be incredibly attractive to the market and its clear to see why. The scheme is excellently designed and features fantastic landscaping and outdoor space, as well as a wide range of amenities for residents.”
Emma Fletcher-Brewer, Partner in the Baker Street New Homes team at Knight Frank commented: “The sales success at The Verdean demonstrates the strength of location, and the demand for quality development schemes comprising verdant spaces in the capital. It is one of the first major launches in London following lockdown – and indeed the fastest-selling scheme in the last two years – which gives us confidence moving forward.”
Andrew Hawkins, International Residential Director in the Savills London residential development team, said: “We have had incredibly strong interest in The Verdean, and this has translated into sales, despite the circumstances in which we find ourselves. In times such as these there is a flight to quality and The Verdean delivers on all fronts. The excellent connectivity of the scheme – soon to benefit from the opening of the Elizabeth Line – the green space and first class amenities make this a highly desirable development.”
11/07/2020 11:24 by Buildington
Register your interest in The Verdean now on Mount Anvil's development website for up-to-date exclusive details on the launch.
04/06/2020 15:20 by Buildington
Friary Park by Catalyst and Mount Anvil’s has received resolution to grant planning from Ealing Council’s planning committee.
The joint venture partners were given the go ahead at a meeting held on Wednesday 20 November 2019.
The scheme will deliver 45% genuinely affordable housing, including 237 social rent homes and 28 London Affordable rent homes.
All existing Catalyst tenants on Friary Park estate have the option of being re-housed in the new development if they wish to.
A few minutes’ walk from the new Acton Central Crossrail station, the estate which currently comprises of 225 homes, will be regenerated to offer current residents living on the estate larger better quality new homes.
The plans will also see a significant increase in the amount of green space on the estate with residents having access to private balconies and terraces, podium gardens, play trails and a new and improved multi-use games area and community centre.
Philip Jenkins, Group Development Director at Catalyst, commented: “We’d like to thank our customers and everyone else that has been involved in the consultation for these exciting new proposals for Friary Park since 2014. We are eager and now ready to bring forward a new estate that the whole community can live in, play in, and enjoy for years to come.”
Marcus Bate, Investment Director at Mount Anvil, added: “Securing resolution to grant planning permission for Friary Park is a huge step forward for the partnership and residents on the estate. Together we’ll be creating an outstanding place where people can thrive – better homes for the residents, much needed new homes of all tenures for Ealing and new public green spaces and amenities for all to enjoy.”
Cecilia Aridegbe, resident and chair of the Residents Steering Group, commented: “We are really happy with the councillors’ decision. Catalyst and Mount Anvil have ensured our views are heard and we feel they have really listened to us. The regeneration will deliver real benefits to the residents of Friary Park.”
21/11/2019 21:53 by Buildington
Friary Park in Acton, London W3 - new on Buildington!
10/01/2019 08:37 by Buildington