The Verdean development logo.

The Verdean development logo.

June 2020
Friary Park development.

Friary Park development.


The Verdean

1 Joseph Avenue, London W3 6NL
Local Authority:
Mixed use

Description of The Verdean

The Verdean is a redevelopment of the Friary Park estate in Acton, London W3.

A development by Catalyst Housing Association and developer Mount Anvil.

The Verdean offers 990 new homes with 45% affordable housing, and community assets including, a supermarket, cafes and vast open areas benefiting from an outdoor gym, running track, basketball court, and climbing wall. Over a third of the site is landscaped.

The Oak - Phase 1
The first phase launched in June 2020. Completions from Q2 2024. Prices start from £369,000 for a studio apartment.

- 24h Concierge
- Gym
- Roof terrace
- Landscaped gardens
- Eco Walk
- Business lounge
- Cycle Storage

The development will also create a new commercial space, landscaped green spaces and an improved community facility.

The redevelopment will also make better use of its proximity to the local shopping area and the nearby Acton Main Line train station, which will be part of the new Crossrail network.

Catalyst will continue to own Friary Park and manage the homes for rent and shared ownership. All current Catalyst residents on Friary Park will have the option of being rehoused in the new development if planning permission is granted.


2021 February - Enabling works start.

Resolution for planning permission was granted in November 2019. The whole development will take six to eight years (updated March 2020).

Catalyst consulted on the proposals to regenerate the estate with residents and the local community since 2014.

Connected Companies

Landscape Architect:
Affordable Housing:


The nearest tube, train and bus stations.
Acton Main Line Rail Station
Friary Road
260, 95

News: (5)

Catalyst and Mount Anvil have commenced enabling works on their joint venture regeneration scheme The Verdean at the Friary Park estate.

The large-scale regeneration will deliver around 990 homes, of which 45% will be genuinely affordable. In addition to the new homes, new commercial space, landscaped green areas, new children’s play space and an improved community facility.

Phil Jenkins, Group Development Director at Catalyst commented: “I’m delighted that our partnership team have been able to start enabling works on site and overcome the ongoing challenges brought about by the pandemic. Starting work on the regeneration of Friary Park marks a milestone in developing a significant number of new homes for families in Ealing.”

Marcus Bate, Investment Director at Mount Anvil, said: ““This is a very exciting time for all residents and our partnership team involved in the transformation of the Friary Park estate. We’re taking a big step forward on the path to creating outstanding new affordable and private homes in Acton and truly sustainable green spaces for the local community to enjoy. This has all been made possible through close collaboration with the existing residents and the dedication of our construction team to create a safe working environment during the pandemic.”

Councillor Julian Bell, Leader of Ealing Council, added: “I am delighted that work can begin on the regeneration of Friary Park. This development will deliver a new neighbourhood in Acton, jobs and apprenticeships for local people during its construction and help us reach our target of delivering 2,500 genuinely affordable homes by April 2022.

“The past year has shown us just how important good quality housing, accessible green spaces and strong communities are, so I look forward to seeing this exciting new neighbourhood completed.”

17/02/2021 14:57 by Buildington

90% reservations were taken in the first 3 days of launching The Verdean's first phase.

The first phase of the scheme, Mount Anvil's first joint venture development with Catalyst, was launched on 23rd June 2020.

Comprising 160 for private sale in Acton, W3, the first phase was met with huge demand since its with selling agents Knight Frank and Savills cumulatively reserving 90% of the homes, four years off-plan.

Jon Hall, Group Sales Director at Mount Anvil, commented: “Everyone’s talking about these being unprecedented times – The Verdean has had an unprecedented positive response, with 80% of homes reserved 48 hours after launch. It is no surprise that discerning UK buyers are responding to the location, the compelling outdoor proposition and the promise of Mount Anvil build quality. The stellar sales rate gives our joint venture partnership great confidence as we progress building this outstanding place where people will thrive.”

James Chatt-Collins, Director of Sales & Marketing at Catalyst added: “The first phase of The Verdean has proved to be incredibly attractive to the market and its clear to see why. The scheme is excellently designed and features fantastic landscaping and outdoor space, as well as a wide range of amenities for residents.”

Emma Fletcher-Brewer, Partner in the Baker Street New Homes team at Knight Frank commented: “The sales success at The Verdean demonstrates the strength of location, and the demand for quality development schemes comprising verdant spaces in the capital. It is one of the first major launches in London following lockdown – and indeed the fastest-selling scheme in the last two years – which gives us confidence moving forward.”

Andrew Hawkins, International Residential Director in the Savills London residential development team, said: “We have had incredibly strong interest in The Verdean, and this has translated into sales, despite the circumstances in which we find ourselves. In times such as these there is a flight to quality and The Verdean delivers on all fronts. The excellent connectivity of the scheme – soon to benefit from the opening of the Elizabeth Line – the green space and first class amenities make this a highly desirable development.”

11/07/2020 11:24 by Buildington

Register your interest in The Verdean now on Mount Anvil's development website for up-to-date exclusive details on the launch.

04/06/2020 15:20 by Buildington

Friary Park by Catalyst and Mount Anvil’s has received resolution to grant planning from Ealing Council’s planning committee.

The joint venture partners were given the go ahead at a meeting held on Wednesday 20 November 2019.

The scheme will deliver 45% genuinely affordable housing, including 237 social rent homes and 28 London Affordable rent homes.

All existing Catalyst tenants on Friary Park estate have the option of being re-housed in the new development if they wish to.

A few minutes’ walk from the new Acton Central Crossrail station, the estate which currently comprises of 225 homes, will be regenerated to offer current residents living on the estate larger better quality new homes.

The plans will also see a significant increase in the amount of green space on the estate with residents having access to private balconies and terraces, podium gardens, play trails and a new and improved multi-use games area and community centre.

Philip Jenkins, Group Development Director at Catalyst, commented: “We’d like to thank our customers and everyone else that has been involved in the consultation for these exciting new proposals for Friary Park since 2014. We are eager and now ready to bring forward a new estate that the whole community can live in, play in, and enjoy for years to come.”

Marcus Bate, Investment Director at Mount Anvil, added: “Securing resolution to grant planning permission for Friary Park is a huge step forward for the partnership and residents on the estate. Together we’ll be creating an outstanding place where people can thrive – better homes for the residents, much needed new homes of all tenures for Ealing and new public green spaces and amenities for all to enjoy.”

Cecilia Aridegbe, resident and chair of the Residents Steering Group, commented: “We are really happy with the councillors’ decision. Catalyst and Mount Anvil have ensured our views are heard and we feel they have really listened to us. The regeneration will deliver real benefits to the residents of Friary Park.”

21/11/2019 21:53 by Buildington

Friary Park in Acton, London W3 - new on Buildington!

10/01/2019 08:37 by Buildington

*DISCLAIMER! Information on this page is for guidance only and remains subject to change. Buildington does not sell or let this property. For more information about this property please register your interest on the original website or get in touch with the Connected Companies.

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