Jigsaw, the British fashion brand, has opened a new store at Dickens Yard, reports developer St George.
Founded in 1970, Jigsaw is a quintessential British heritage brand which offers timeless, independent and fun fashion designs. Jigsaw creates staple wardrobe items using the finest fabrics from expert craftspeople and responsibly sources all its materials and products.
The launch opening of Jigsaw at Dickens Yard follows several leisure and retail brand opening adding to in the vibrant lifestyle quarter over the past few weeks, including the most recent ones being Pasta Remoli, No. 17 Dickens Yard, Blo Bar, Kumon and Gail's.
Steve Kirwan, Operations Director, St George West London, commented:
"The arrival of Jigsaw at Dickens Yard is a fantastic seal of approval from one of the most successful fashion brands on Britain's high street. It plays an important role in our strategy to create a vibrant destination with a great variety of shops, restaurants and lifestyle brands ahead of the arrival of the Elizabeth Line next year."
Christ Stephenson, CEO at Jigsaw, added: "We are really excited to be part of the new development at Dickens Yard, and for the community of Ealing and the surrounding area. We pride ourselves in giving our customers a great in-store experience and I'm sure they will love the new store and our amazing range."
Dickens Yard is a new destination in Ealing comprising 700 new homes, a range of public spaces and an array of lifestyle brands now open including Triyoga, No.17 bar and restaurant, GAIL's Bakery, The Kumon Centre, Charlotte's W5, Blo Bar and Benham & Reeves.
Dickens Yard is playing a significant role in the wider regeneration of Ealing ahead of the arrival of the Elizabeth Line at Ealing Broadway station. The expanded frequency of the Elizabeth line will see commutes reduced and journeys made easier via new, high-capacity trains. The new station will halve journey times to central London, with travel to Bond Street in 11 minutes, Liverpool Street in 18 minutes and Canary Wharf in 25 minutes. Heathrow Airport terminals two and three will be just 14 minutes away via the new line.