Pepe Jeans has officially opened its doors at 59-61 Regent Street, reports Nash Bond.
Located at 59-61 in the heart of London’s prestigious shopping strip, the new 1500sq ft shop designed by Martin Brudniziki offers the label’s complete womenswear, menswear, denim range, accessories as well as footwear across a single floor.
The shop was previously occupied by Hawes & Curtis and Excellence of London, two separate stores which were modified into a single one.
“This store represents a new chapter for the Pepe Jeans brand,” Pepe Jeans chief marketing officer Mark Blenkinsop said in a statement.
“London was the birthplace for the brand, and so it’s only right that we enhanced the brand’s visibility in the capital.
“London continues to be a global reference point for fashion and style, and we are really excited to brand presence on Regent Street, arguably the best street in London to deliver both a premium brand perception and strong footfall.”
“From a brand presentation perspective, our objective for Regent Street was not just to open a new store, the objective was to deliver an innovative retail experience,” Blenkinsop said.
“We partnered with Martin Brudnizki Design Studio to conceive a new global retail system for Pepe Jeans and Regent Street is the pilot store for this new concept.”
Nash Bond acted for Standard Life in this letting.