Bally has unveiled the new London flagship store designed exclusively by David Chipperfield Architects at 45-46 New Bond Street.
The 4,320 square foot store spans 3 floors of retail space and offers a unique experience for clients. The basement houses the menswear collection, the ground floor is devoted to womenswear and the 1st floor to the Made to Order, Made to Colour and Shoe Caring Services.
The store’s design was inspired by an archive image of a Bally store in Switzerland in the 1920’s, designed by modernist architect and furniture designer Marcel Breuer. Showcasing Bally's uniqueness and redefined corporate identity, the new store reinforces their' existence as pioneers in craftsmanship and design as well as personifies their legacy rooted in function and modernity.