Britain's first "reality theme park", a 80,000sq ft two-storey attraction, where children take jobs and earn "money" in a virtual city centre is launching in Westfield, reports Montagu Evans.
The £20 million KidZania centre —complete with streets and moving vehicles — will open at the Westfield London shopping mall in Shepherd’s Bush late next year or early 2015.
London’s KidZania is expected to attract up to one million visitors a year and will be constructed above the Marks & Spencer store at the shopping centre.
KidZania was founded in 1999 and has 12 sites in locations such as Tokyo, Seoul, Dubai and Bangkok. It has further openings planned in São Paulo, Kuwait and Jeddah, Saudi Arabia.
For further information visit www.kidzania.com. Montagu Evans advised on planning.