Chesterton Humberts has launched its new-look website to better showcase the thousands of properties it has for sale and to let across the country and deliver improved search results for house hunters.
Combining style with functionality, the sleek new website uses two separate types of software to improve search results, whilst Google maps with the Street View function allows purchasers to accurately place the property and remotely explore the surrounding area.
In developing the look and feel of the website, Chesterton Humberts studied people’s reactions to certain elements of various websites by measuring pupil dilation and where they focused attention on a page. The study concluded that photography was key to the emotional engagement of Chesterton Humberts’ customers and a black background was therefore chosen to better frame the images and ensure that the properties on the page were the main focus.
The changes have been well received by users and many of the 55 UK offices have reported a noticeable uplift in web-driven enquiries.
Robert Bartlett, CEO of Chesterton Humberts, comments: “Our business has drastically changed over the past few years as the internet has succeeded in penetrating almost every aspect of our customers’ daily lives. With an estimated 80% of house hunters now starting their property search on the internet, our website is our new shop window and so it is imperative that it fulfils the needs of our customers and makes their property search faster, easier and more enjoyable.”
To celebrate the launch of the new black and aubergine website, Chesterton Humberts temporarily changed the headers of its press adverts in to black for the first two weeks of October.
In addition to the new website, Chesterton Humberts has also launched its own iPhone app, which allows users to download and search for properties whilst on the move. This is now available to download from the iTunes store.
Source: chestertonhumberts.com 27.10.2011