Show home openings can be just as much fun as the actual development launches. The Telegraph has written an interesting piece on the psychology of show homes, which you should probably read before attending one of these events.
In some show homes, one small touch is worth a thousand words. At Mount Anvil’s The Landau in Fulham, where one-bed residences start at £895,000 through Strutt & Parker, a Porsche key sits discreetly on the sideboard. Say no more.
To summarise the article, there is a lot of product placement in the show homes nowadays. You are not just buying an apartment, it’s the lifestyle that’s being sold here.
So be prepared, and try not to go on an empty stomach!
Also, please make sure to contact the sales to find out the exact location of the place. In most cases you have to register/RSVP to attend.
Upcoming show home launches in 2016:
23.01.2016 Regalia Point E2 — show home launch
23.01.2016 Nord One N1 — show house launch
28.01.2016 Aldgate Place E1 — latest show apartment launch
4.02.2016 Goodman’s Fields E1 — Penthouse launch
4.02.2016 Fulham Riverside SW6 — maisonettes show home launch
11.02.2016 Kidderpore Green NW3 — show home launch
Click here to see all upcoming show home launches in London’s new builds.