9 Hottest Interior Design Firms Working on London Residential Developments

When it comes to marketing of the new build homes, the presentation has a very important role to play. People are not just buying an apartment, they are buying a lifestyle.

In many ways, the interior designers are holding the most important piece of the puzzle. The buyer might not see the full potential of the space. Not the way a professional does. London developers know this so they hire the pros to help bring out the best.

But who is working on the top #100 developments in London at the moment? Let’s have a look!


Aykon London One interior design by Versace

Image: Brochure at aykonlondonone.com

AYKON London One Nine Elms, London SW8

Interior Design by Versace
Apartments: 450
Completion: 2020
The author of the ‘aykonic’ design in this development is the team of the well-known fashion brand Versace. Donatella Versace‘s handwriting is everywhere, from the mosaic walls of the spa influenced by the icon of Versace, to the intricate Greek Key inlay of the bedroom doors.


Chelsea Barracks development interior design lounge

Image: Mies Wood presentation at arab-bankers.co.uk 

Chelsea Barracks Chelsea, London SW1

Interior Design by 1508 London and HBA
Completion: 2018-2024
One of the prime developments in the world at the moment will have interiors designed by 1508 London and HBA.


spire london interior design argent

Image: spirelondon.com

Spire London Canary Wharf, London E14

Interiors by Nicola Fontanella / Argent Design
Apartments: 861
Completion: 2020
The interiors of the tallest residential tower in Western Europe have been designed by Nicola Fontanella of Argent Design. She is also busy with The Stage development in Shoreditch.


Image: bartssquare.com

Barts Square, City of London EC1

Interior Design by Johnson Naylor
Completion: Summer 2017
Johnson Naylor designed the interiors for the apartments, penthouses, common parts, resident’s amenities and marketing suite. They are also working on Southbank Place.


190 strand interior cid

Image: berkeleygroup.co.uk

190 Strand London WC2

Interior design by CID Interieur
Apartments: 206
The interiors, designed by CID Interieur, have been influenced by the glamour of nearby five-star hotels such as The Savoy and Waldorf Astoria. The same team is also working with a few other Berkeley’s development, such Kensington Row and Smithfield Square.


Principal Tower development interior design Foster Partners

Image: principaltower.com

Principal Place City of London EC2

Interior Design by Foster + Partners
Quite often these days, the architect is also responsible for the design of the interiors. Well, it’s only natural, considering the most stunning feature – the widescreen window – was already designed by Foster + Partners anyway. The design concept channels the classic sophistication of the financial district with the creative, industrial aesthetic of Shoreditch. The Marketing Suite is set to open this month in June 2017.


centre point conran partners interior design

Image: centrepointlondon.com

Centre Point London WC2

Interior Design by Conran & Partners
Apartments: 82
Completion: 2017
The inspiration behind the interiors designed by Conran & Partners (who is also the architect of the project) comes from the building’s texture, which creates a deep three-dimensional pattern of shadow and light.


Nova building interior design by flint

Image: thenovabuilding.co.uk

Nova Building Victoria, London SW1

Interior Design by FLINT 
Apartments: 170
Completion: 2017
FLINT, architect Flanagan Lawrence’s interior design team, was appointed in 2011 by Land Securities as Interior Designer and Interior Architect for the building. The same team is behind the interiors at the Alto development.


This is by far not a complete list so we will try to list more in the future. Watch this space!

Which one is your favourite?


Top 10 New Build Homes in London May 2017

Goodluck Hope development advert

  1. Goodluck Hope London E14
    This development by Ballymore is launching 15th June 2017. Prices start from £335,000, so it is no wonder it is number one on Buildington!
  2. West End Gate Paddington W2
    The first Release of apartments are now sold but you can register for the next phase launching in Autumn 2017.
  3. 8-10 Great George Street Westminster SW1
    There will be 21 new apartments in this former office building.
  4. No 1 Grosvenor Square Mayfair W1
    If the rumours are true Lodha Group will start the public sale in Summer 2017.
  5. Chelsea Barracks Chelsea SW1
    74 apartments in phase one are expected complete in 2018.
  6. 88 Lampton Road Hounslow TW3
    The scheme will deliver over 900 new homes for rent, sale and shared ownership.
  7. Nova Victoria SW1
    In May 148 out of 170 flats at Nova have been sold.
  8. Twenty Grosvenor Square Mayfair W1
    Expected to complete in Spring 2018.
  9. Shoreditch Exchange Shoreditch E2
    184 apartments were launched or sale in May 2017.
  10. The Edge Brixton SW9
    A collection of 1, 2 nd 3 bedroom dual aspect apartments launched for sale in May 2017.


See more than 800 current new property developments in London or check out the daily trending developments top 100.

Image: Advert in Homes & Property homesandproperty.co.u 31.05.2017

15 New London Residential Developments With Swimming Pools

Embassy Gardens Nine Ems SW8
The craziest pool in town – Sky Pool at Embassy Gardens. 25 apartments overlooking the pool were launched for sale this weekend. The pool is entirely transparent and structure free, 25m long, 5m wide and 3m deep with a water depth of 1.2m. Designed by Arup Associates, with specialist input from Eckersley O’Callaghan and aquarium designers Reynolds, the experience is intended to replicate that of an aquarium, providing a totally unique view of the capital. At 10 storeys high, the pool links two residential buildings and allows residents to swim from one building to the next.
*New homes from £750,000 | Completing 2019.

190 Strand London WC2
Residents have exclusive access to a 15m swimming pool with vitality pools alongside a spacious sauna and steam rooms on the lower ground floor.
*New homes from £5,865,000 | Completing 2017.

Aykon London One Nine Elms SW8
With iconic Versace Palm Print mosaic covering the walls, this will no doubt be one of the most beautiful pool rooms in the city.
*New homes from £670,000 | Completing 2020.

Spire London Canary Warf E14
Spire London’s infinity pool occupies an entire wing of the 35th floor, flanked by a Jacuzzi and a steam room.
*New homes from £693,000 | Completing 2020.

Wardian London Docklands E14
Leave it to Ballymore to create the most amazing scenes to enjoy while you’re swimming. The 25-metre pool in the rainforest? Wow!
*New homes from £756,000 | Completing 2019.

The Madison Canary Wharf E14
Part of The Highline Club, the private spa on the Lower Ground Floor has a beautiful 12-metre heated pool, steam room, sauna, and rain shower.
*New homes from £573,000 | Completing 2020

The Corniche London SE1
Residents can enjoy the indoor infinity pool.
*New homes from £3,600,000| Completing 2018

One Blackfriars Southwark SE1
The tower will include a 20-metre swimming pool alongside luxury thermal suite facilities.
*Completing 2018.

Southbank Place London SE1
The private residents’ only luxury health and fitness club below the lower ground floor includes a stunning feature pool with infinity edge.
*New homes from £740,000 | Completing from 2018.

Centre Point London WC1
30-metre swimming pool, sauna and steam room.
*New homes from £1,900,000 | Completing 2017.

Landmark Place London EC3
20-metre swimming pool and spa.
*New homes from £862,000 | Completing 2018.

250 City Road London EC1
20m three-lane pool, jacuzzi, shower experience, steam and sauna rooms – this is the perfect place for a little rest and relaxation.
*New homes from £885,000 | Completing 2018-2019-2020.

Goodman’s Fields Aldgate E1
Residents can take a swim in the 18-metre swimming pool and enjoy the Jacuzzi, sauna + steam room at the Goodman’s Fields Spa.
*New homes from £760,000 | Competing 2020.

Gasholders King’s Cross N1
Entered through a tranquil, internal atrium on the first floor, the residents’ spa includes a hydrotherapy pool, sauna and steam rooms.
*New homes from £810,000 | Competing 2017.

Beaufort Park London NW9
12-metre pool is in The Spa, which includes an impressive range of treatments and facilities, including a gymnasium, swimming pool, sauna and steam room.
*New homes from £520,000 | Competing 2019.

For sales contacts please click on development name or search our database.

31 Facts: Landmark Pinnacle Development in Canary Wharf, London E14

Landmark Pinnacle advert in Fabric Magazine

Landmark Pinnacle development in Canary Wharf is launching today! Let’s take a quick look at the facts:

  1. At 75 floors and 239m, Landmark Pinnacle will be one of London’s tallest residential towers;
  2. 822 apartments will be for sale;
  3. Prices start from £425,000 at the day of the launch;
  4. The main selling point of Landmark Pinnacle is the view. No other residence has as many uninterrupted views of the capital. You can even see where London ends and the countryside begins!
  5. 24-hour concierge, video door phone and CCTV for residents security;
  6. Amenities are on levels 75, 56, 27, 1 and ground;
  7. Pinnacle Park garden on the ground level;
  8. The cinema room is on level 1;
  9. Play area for children on level 27 spans the width of the building and has separate zones for different age groups;
  10. London Square Garden garden lounge 27 has secluded seating areas, set among planters and specimen trees such as olive, mimosa, and eucalyptus;
  11. Gym, a separate exercise studio, a Pilates room and relaxation area are on level 56;
  12. The social lounge on level 56 is where the residents can relax on sofas, play some pool or table tennis, practice their swing on a golf simulator;
  13. Two elegant private dining rooms on level 56 feature silver travertine floors, timber joinery walls, and Belgian black marble bars;
  14. The roof terrace on top of the building at level 75 has glazed walls and is divided into East Terrace and West Terrace;
  15. All corridors in the building are carpeted;
  16. Squire & Partners, the architect of the building, has also designed the interiors;
  17. 162 Serviced Apartments;
  18. Penthouses are on level 74;
  19. Shared Ownership apartments are on levels 11-21;
  20. The Pinnacle Residences on levels 57-73 are more luxurious than all the apartments below – they feature herringbone floors, black marble in the bathroom, stone kitchen worktops, and walnut veneer kitchen cupboards;
  21. There are separate lifts for Pinnacle Residences and Serviced Apartments;
  22. All apartments have open plan kitchens;
  23. Many apartments have a winter garden, which can be accessed from the living area and bedroom;
  24. The building is served by the wider development’s district heating and chilled water network, providing metered supplies for heating, hot water and cooling to all apartments;
  25. Premier Guarantee 10-year warranty from date of legal completion;
  26. Service charges are approximately £5.68 per sq.ft. per annum;
  27. There is an underground car parking area with electric-car charging points and secure bicycle storage;
  28. Tube stations Heron Quays DLR is just 5 mins and Canary Wharf 7 minutes walk away;
  29. The City Pride pub was built on this site in 1936-37. It was demolished in 2012;
  30. Developer Chalegrove Properties has been creating homes in the capital for over 27 years with 1,348 homes delivered up to date;
  31. Selling agents at the time of the launch are JLL and Knight Frank.

Visit the development website at landmarkpinnacle.co.uk.

Sources: Landmark Pinnacle brochures at landmarkpinnacle.co.uk. Image: Advert in Fabric Magazine May 2017

NB! Please note that the information above is for guidance only and remains subject to change.

Here is what buyers really want in 2017

london new development design study knight frank

Buyers care more about the apartment layout than the development location and its’ excessive amenities, says the latest London Development Design Study Spring 2017 by Knight Frank. 

In the current product-led and less location-led market, the buyers are more interested in the space, layout, architecture and views. The most important factor is apparently the ceiling height, which has to be at least 2.6m and over 2.8m fo a prime market where sq ft costs more than £3,000.

Security, concierge services, and underground parking are the most important amenities but the rest can be sacrificed if this means smaller Service Charge costs.

Read the full report here.