"We want to set the tone in the area, like Chiltern Firehouse did for Marylebone," said Alex Michelin, co-founder of Finchatton. In an intriguing exploration for HTSI (FT Weekend), Lisa Freedman examines the London landmark's rebirth after its £3 billion renovation, posing the critical question - will this revival restore the allure that Bayswater was once known for?

The new residences at The Whiteley are available for sale through Savills and Knight Frank. Prices start from £1,680,000.

Photo: HTSI FT Weekend 4.11.2023, photography by Veerte Sverts