Swedish fashion and denim brand Weekday is set to open a new flagship store at 224 Regent Street.
Launched in 2002 in Stockholm, Weekday already has stores across Austria, Belgium, Denmark, Germany, Netherlands, Norway and Sweden, and will now expand into London and Paris over spring/summer 2017.
Weekday is the latest international fashion brand to join Regent Street, alongside recent additions including Tory Burch, Lululemon, Coach and Kate Spade.
Katerina Mercury, on behalf of the Regent Street Partnership, said: “We’re thrilled that Weekday have chosen Regent Street for their first UK store. We pride ourselves on attracting the best in international fashion to create a world-class shopping destination, and Weekday’s mix of modern design with a Scandinavian influence is a perfect fit.”
The letting forms part of The Crown Estate’s on-going £1bn investment programme for Regent Street, which has, since 2002, transformed the area into an internationally renowned retail and leisure destination boasting an impressive array of flagship stores from the most exciting global brands.