Goldcrest Custom Homes has commenced development of London’s first shell apartments at 40 Atheldene Road, Earlsfield, Wandsworth set for completion in Summer 2021.

The apartments are sold as shells and can be designed with your own or your interior designer's fit-out. You have the freedom to choose everything from the floor plan layout to the finishes.

The shells have no wall finishes, no partition walls, no flooring and no expensive kitchens or bathrooms with services run to the front door to keep costs down.

Alternatively, the buyers have an option to fit out the shell with the pre-designed fit-out pack complete with a Michel Roux of Le Gavroche kitchen, open plan living and contemporary bathrooms.

Paul Broadbent, Design Director, Goldcrest Custom Homes commented: “Property is so expensive. New homes can be boring. Buying an old home to gut to shell and core to refurbish is also buying problems, it will cost more and you pay 20% VAT on build costs. A Custom Home is a brand-new shell with a 10-year structural guarantee offering choice and value in creating your own grand design, your own dream home.

“As an architect, I have long been disappointed by the mundanity and expense of new homes. Goldcrest Custom Homes creates a unique opportunity to design a truly unique new home at an affordable price.”

Prices for the 9 shell apartments start from £495,000 (£596/sqft) for a 830 sq ft 2-bed shell apartment to £594,000 (£566/sqft) for a 1050sqft 3-bedroom shell apartment.

Control the value creation by spending less on the fit-out, paying no VAT on fit-out costs because it’s a new shell apartment and enjoying lower stamp duty. Mortgages are available from Build Loan.