Amazon Fresh has today opened its store at the new Beton building in Wembley Park.

The 2,500 sq ft Amazon Fresh Wembley Park store is powered by Just Walk Out technology and offers a wide range of fresh produce and other products to appeal to customers.

This is the second store for the Amazon Fresh concept to open in the UK.

Other initiatives that provide an enhanced service for visitors through technology include the UK’s first click-and-reserve service for outlets, The LDO Edit, at London Designer Outlet, the capital’s leading fashion and lifestyle outlet centre, which is also implementing a digital customer loyalty and marketing platform that is planned to be rolled out across the whole neighbourhood.

Matt Slade, Retail Director of Quintain, commented: “At Wembley Park and London Designer Outlet, we are proud to have secured a track-record of firsts and accomplishments. The largest BOXPARK to-date. The UK’s first Champion outlet. The first stand-alone Converse store. NICCE’s first stand-alone store. The single largest residential build-to-rent site in the UK. And now Amazon Fresh can be added to that list. Wembley Park is not only among the largest and most all-embracing urban transformations currently underway in Europe, it’s also one that combines innovation, enterprise and leading brands to become an exceptional place to live, work and visit.”