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New hub by Premier Inn London Soho opens

16/04/2021 by Buildington
Whitbread is opening two new hotels in London, including its first one in Soho.

When it opens its doors on 16th April, hub by Premier Inn London Soho will be Whitbread’s first hotel in Soho area, offering 110-affordably priced hotel rooms.

Derek Griffin, Head of Acquisitions for Whitbread, said: “Soho and Shoreditch are the kind of locations that strike at the heart of what hub by Premier Inn is all about – providing smart, stylish and great value hotel accommodation in the most exciting and connected parts of the city.

“Since launching the brand on St Martins Lane in 2014, we have grown hub by Premier Inn into one of the largest networks of affordable hotel accommodation in central London.

“With Soho and Shoreditch opening their doors in some of the best locations in Central London and five hub by Premier Inn hotels currently on site and in planning we are continuing to invest in well-connected locations which we believe will be popular with our customers as we recover from the pandemic and beyond.”

Included as part of the wider transformational redevelopment of 90-104 Berwick Street, hub by Premier Inn Soho features a double-storey entrance atrium and a guest Lounge on the lower ground level. The hotel bedrooms look onto Berwick Street and Hopkins Street to the west.

The best available rates for the hub by Premier Inn Soho Berwick Street are available at

Rooms at hub by Premier Inn Soho are currently being advertised from £43 per night – for guests staying for work and other reasons that meet government criteria until 17th May.
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