Pegasus, part of the Lifestory Group, has unveiled details of the new later living development Fitzjohn's set to launch in late Summer 2021.

The newest addition to Hampstead Village provides 29 luxury residences with hotel-style facilities including a concierge, club lounge, library, health spa, stretch studio, automated underground car park and a beautifully landscaped courtyard garden.

Design studio 1508 London has been commissioned to design and dress Fitzjohn’s communal areas, amenity spaces and penthouse-like show residence. It is the first time that the luxury design studio, whose work includes exceptional private homes, superyachts and The Lanesborough, Carlton Tower and Four Seasons hotels have helped to design and dress the interiors of a later living development.

Architect Sergison Bates took inspiration from the grandeur of the avenue and the local area’s Victorian mansion blocks and villas, part of Hampstead’s rich architectural heritage. Fitzjohn’s comprises two mansion buildings connected by a ground floor entrance lobby, designed in a contemporary interpretation of Parisian Art Nouveau style. The elegant Art Nouveau-inspired facades have feature brickwork with corbelled detailing, hexagonal bays with large full height windows, Juliet balconies and sculptural Nouveau style balustrades.

The architects used the Hampstead and Kensington mansion block apartments designed by pioneering Victorian architect Richard Norman Shaw, himself a local Hampstead resident, to help inform the interior layouts and dimensions of the residences at Fitzjohn’s.

Each residence at Fitzjohn’s around a series of large hexagonally shaped rooms, with the generously sized entertaining spaces separated from more intimate bedroom suites by grand entrance halls and inner hallways.

Every residence at Fitzjohn’s has a distinctive design and layout, ensuring the customer has unrivalled options and choices that meet their personal requirements. Perfect for homeowners used to living in large family houses the extremely spacious 1, 2 and 3-bedroom apartments have grand entrance halls, large dual aspect rooms with deep bay windows, high ceilings and full-height windows.

The development’s hilltop location provides the apartments on the upper floors with stunning panoramic views over Central London.

Design Principal Lucy Savanis and the design team at 1508 London have used the life and work of celebrated artist and sculptor Dame Barbara Hepworth (1903-1975), who lived locally in Hampstead during the 1920s and 1930s, as the inspiration for their beautifully crafted design scheme for the interiors, dressing and artwork at Fitzjohn’s.

To create the interiors 1508 London have carefully curated custom-designed British made furniture pieces alongside handmade accessories and artwork sourced from local Hampstead artists. Alongside this are bespoke lighting pieces that recall Barbara Hepworth’s elegant jewellery and sculptures that echo her work in Hampstead during the 1920s and 1930s, some of which can be viewed at nearby Kenwood House.

When Fitzjohn’s launches in late Summer 2021, customers will be able to tour the penthouse-style show apartment, the dressed amenity spaces and visit the health spa on the garden floor. Fitzjohn’s is one of the most anticipated luxury new homes launches to be undertaken in Hampstead in many years and the joint sole agents Goldschmidt & Howland and Beauchamp Estates have a substantial number of customers already registered for the development.

Emily Nesbitt, Regional Marketing Director at Lifestory Group commented: “The unveiling of Fitzjohn’s is one of the most anticipated luxury homes launches in Hampstead for several years. The generously sized apartments with their high ceilings, spacious rooms and grand hallways have the ambience and layout benefits of a family house, people relocating from a large property will not feel they are downsizing, merely relocating into a voluminous lateral residence.”

Steve Bangs, Regional Managing Director at Lifestory Group added: “At Fitzjohn’s architectural practice Sergison Bates and international design studio 1508 London have worked closely with us to create a collection of individually designed homes of exceptional quality, complete with amenities such as the club room, library lounge and spa that together create a community that has the ambience of a 5-star hotel and grand private house. The delivery of Fitzjohn’s has been a journey but the result is without doubt our finest London development to date sets a new quality benchmark for later living communities within the local housing market.”

Lucy Savanis, Design Director at 1508 London said: “Every project starts with a rigorous conceptual process analysing the site, its heritage and the client’s aspirations to develop a connection to the unique context of the building. Here, in the leafy neighbourhood of Hampstead, with the strong intellectual and cultural heritage, the rugged beauty of the heath and the intrinsically artisanal character, we wanted to create a private, tranquil haven. Inspired by one of its famous resident artists, Dame Barbara Hepworth and her beautiful work, organic shapes, pure in form and materiality but quietly evocative, we focused our design on materiality, texture and form to emulate the balance, harmony and elegance found in her sculptures.”

With over 30 operational and pipeline developments across England ranging from starter to premium retirement homes Lifestory Group is led by CEO Mark Dickinson, operated through three regional businesses which include the London and South East region headed by Regional Managing Director Steve Bangs.

With a London headquarters on Borough High Street the London and South East region currently has a Prime London portfolio of 127 luxury homes for buyers aged over 60 located in three exclusive developments, Chimes in Westminster and Belle Vue and Fitzjohn’s in Hampstead with Fitzjohns set to be the latest of the trio to be unveiled.

Prices at Fitzjohn’s will start from £2,000,000. For more information visit lifestory.group.