The purpose-built department store D. H. Evans opened at this location in 1937. The Art Deco style building was designed by Louise Blanc.

D. H. Evans - London’s Most Modern Shop.

Source:
Shopping in style – D. H. Evans in 1937 by the Survey of London, on 26 March 2016 https://blogs.ucl.ac.uk/survey-of-london/2016/03/26/shopping-in-style-d-h-evans-in-1937/