City & Docklands has appointed creative marketing agency SHAKA STUDIO to reposition their One West Point development.

The launch campaign for the £400m west London’s tallest residential building comprising 362 units for sale and 339 units to rent will commence in April 2022.

Felicity Young, City & Docklands Ground Brand and Communications, commented: “ We are delighted to be working with Shaka Studios on the latest campaign for One West Point. It was hugely important to us that we created an identity for the development that embodies both the lifestyle that we are delivering [at One West Point] through our Build to Rent brand AWOL, and also represents the local area. Adam understood the brief immediately and has delivered a campaign that has achieved just that.”

Adam Horwood, Managing Director of Shaka Studio said: “I’m thrilled to begin this new partnership with City & Docklands, we feel it’s a great fit as both teams are dynamic and hugely ambitious. The development itself is very exciting and our campaign will champion the local area and create excitement for the bright future of the Old Oak Common. “