TRIBE London Canary Wharf, the affordable design-led hotel for digital nomads and adventurous travellers, is now open for guests.

This is the lifestyle hotel brand's eighth property, and the first location in London and the UK.

The hotel features interiors by Ennismore’s design team, the visionary behind The Hoxton hotels.

TRIBE is a new type of hotel, with design-driven spaces, but functional: a place to work, eat, drink, chill and socialise, it is a hotel made for modern travellers. The concept is inspired by global travel – the demand for simplicity, outstanding bedding, a comfortable sleeping experience and quality bath amenities.

TRIBE London Canary Wharf has 320 rooms set across six floors. They are split into three types: TRIBE Comfort – a smaller, well-designed 14sqm space with city views; TRIBE Comfort Atrium – a quiet and cosy, comfortable 14sqm room overlooking the hotel’s atrium; and TRIBE Comfort XL – a spacious 21sqm corner room overlooking Wood Wharf. Each room benefits from natural daylight, floor-to-ceiling windows, king-size beds, complimentary high-speed WIFI, stylish yet functional interiors with desks, and well-equipped bathrooms with rainfall showers.

The ground floor at TRIBE London Canary Wharf is home to the hotel’s free-flowing, 24-hour ‘Social Hub’ with spaces to suit everyone, whether guests are there to work, play, eat, meet, or just kill time. The space opens onto the hotel’s terrace, it’s open not only to those staying at the hotel, but inclusive to all.

TRIBE’s 24-hour Grab & Go counter serves barista coffee and a signature menu of freshly prepared ready-to-eat meals created by the chefs at TRIBE’s in-house restaurant Feels Like June, enticing in both hotel guests, local businesses and residents alike. A selection of locally sourced artisanal drinks, pastries, snacks and more are available for guests to indulge all day and night.

The hotel also boasts a feature oval-shaped bar alongside an 80-cover terrace, welcoming summer after-work drinks and dinner al fresco with colleagues or friends.

François Leclerc, Deputy Brand COO for TRIBE, speaking of the launch commented: “We are excited to finally bring the bold energy of the TRIBE experience to the UK, following the brand’s global success. Our vision for an intelligent, functional, design-driven hotel is a perfect fit for the dynamic Canary Wharf destination in London.”

Filipe Avillez, General Manager of TRIBE London Canary Wharf added: “The TRIBE experience is aimed to be seamlessly easy with today’s modern traveller in mind. If you’re on business arriving late, we have a quick check-in and a Grab & Go offering with freshly prepared, ready-to-eat meals created by the chefs at our in-house restaurant Feels Like June. We aspire TRIBE Canary Wharf to be a welcomed addition to the area – giving locals and guests alike a new fun and eclectic hub to base themselves from.”

Stuart Fyfe, Managing Director Retail Leasing at Canary Wharf Group said: “TRIBE will be a massive addition to the Canary Wharf offer, the first hotel on the Canary Wharf estate. It will also be the first lifestyle boutique hotel in the area and will bring a significant number of visitors to Canary Wharf. Ennismore has been a fantastic partner to work with through the development and preopening phases and we are all really looking forward to TRIBE opening to the public.”

As a special opening rate throughout the month of August, rooms start from £119 per night.

Find out more at mytribehotel.com.