Beauchamp Estates have completed one of the first Prime London property deals in 2023, selling a 2,500 sqft apartment at Greybrook House in Mayfair by developer Fenton Whelan, listed for sale for £8.95 million, the home purchased by a discerning London-based family who wanted a refined London home in the heart of the capital.

According to Beauchamp Estates, the enquiries from domestic and overseas buyers for luxury homes in Prime Central London was strong throughout the Festive Season.

The sale price of the Greybook House apartment equates to £3,345 per sqft, a price that reflects the exceptionally high-quality product achieved by Fenton Whelan. Residential sales in Mayfair last year averaged £2,077 per sqft, a price premium above the average of £1,460 per sqft achieved for the rest of Prime Central London, underlining the enduring appeal of Mayfair as arguably the most sought-after address in the capital.

Beauchamp Estates' recent Prime London Residential Property Report for 2023 forecasts that PCL residential values will rise slightly by 1% or 2%, with the volume of deals likely to rise by up to 30% compared to 2022, driven by wealth creation in three locations – the USA, Europe and the Middle East.

Buyers, who were previously renting a home in the capital, chose Greybook House because of the quality of the location. The Art Deco gem, which you cannot miss if you know Mayfair, is just off the crossroad of Brook Street and Bond Street, and literally opposite the world-renowned Claridges Hotel.

The family also liked the 2,500 sqft of lateral living space provided on one floor and the immaculate presentation of the apartment which was available for immediate occupation.

The buyers also liked the immense privacy and security of Greybrook House which has been designed as a boutique luxury residential scheme comprised of just four lateral residences located across the upper floors of the building.

Located between Claridge’s and Bonhams, Greybrook House is a Grade II listed, six-storey Art Deco building original designed by architects Sir John Burnett and Partners and built in 1929 as the London headquarters and showroom of world-renowned piano manufacturers, Bechstein.

The apartment that has just been sold provides three en-suite bedrooms, a family kitchen and open-plan dining/living spaces. The property features custom design-engineered oak flooring, 2.6 metre-high doors with matching architraves, bespoke sliding walls with antique bronze ironmongery and Bianco Perlino and Emperado patterned marble flooring.

Rosy Khalastchy, Director at Beauchamp Estates commented: “The deal at Greybrook House heralds the start of what we expect to be a busy Spring market in Central London during 2023. The family who purchased the apartment at Greybook House were attracted to the location, exceptional build quality and unprecedented interior design. Fenton Whelan has stayed true to the integrity of this landmark Art Deco building and created interiors that provide luxury and glamour, further enhanced by the doorstep proximity to Claridge’s and the shops, restaurants and culture of Mayfair.”

For more information on Beauchamp Estates Tel: +44 (0)20 7499 7722 or visit www.beauchamp.com

See all the photos of the sold apartment in the Greybrook House development profile gallery.

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See also: New developments in Mayfair, London W1