106 Jermyn Street

British fashion brand Aquascutum has signed a lease with The Crown Estate for a new, extended flagship menswear store at 106 Jermyn Street.

The new store will open in summer 2016 and will continue to be Aquascutum’s only store dedicated solely to its menswear collection.

This follows Aquascutum’s successful re-launch of its menswear brand on Jermyn Street three years ago through a lease with The Crown Estate at 78-79 Jermyn Street.

Anthea Harries, St James’s Portfolio Manager said: “Aquascutum’s re-launch of its menswear brand in St James’s three years ago, and now its expansion into a larger, flagship store, clearly demonstrates Jermyn Street’s appeal as one of the world’s premier destinations for men’s fashion.”