Leading UK property consultant, GVA has won Corporate Property Adviser of the Year at this year’s Property Marketing Awards in London.
The award showcases how the company repositioned itself at the beginning of 2011 in its bid to become a top five player in the commercial property industry within five years.
The Award recognised the scale of this task that saw the relaunch of the GVA brand and corporate identity through a well-executed creative campaign, and the movement away from the 'Grimley' name, after nearly 200 years.
The project included high profile activity and sponsorship work across GVA's 12 offices, encompassing events, research, PR, client development, internal communications, advertising and the reworking of all marketing materials and creation of a new 150-page website.
All of this work intended to create a consistent client/employee experience, to reinforce GVA's capabilities as a trusted adviser and the value it delivers to clients.
The Marketing team worked closely with other teams in GVA e.g. Client Relationship Management, HR and Business Development, to ensure that messaging was focused on growing key client groups and markets and that the company's corporate values were reflected internally in policies, culture and performance.