One trend that property buyers are particularly excited about in 2023 is the expected increase in the number of developers announcing development milestones.

Serving to inform stakeholders and generate interest among the public, potential buyers, and renters, it has the potential to enhance credibility and much more.

The value is already clear to London's top new-build selling agents who have come to understand the value of reporting sales success for new developments. In 2022, for instance, JLL reported that 80% of the new homes at The Bellamy had sold out just two weeks after the launch. Similarly, Beauchamp Estates' announcement of the sale of 5 Grafton Street, aka The Gucci Mansion, was a major highlight and garnered a lot of attention on Buildington last year. These examples demonstrate the impact that reporting development milestones can have on generating interest and buzz in the industry. Developers will certainly be looking to work with agents who know that good communication is the key to success.

What makes the milestones extra fun, is that not just developers but all team members can join in and contribute. All the firms involved can announce their appointment but more specifically, a Planning Consultant can report approval of a planning application, and a Main Contractor may let us know when construction started. All the milestones can also be backdated, so you can go on and do the whole timeline for a development or building if you wish.

See all milestones on Google King's Cross KGX1 timeline on Buildington.

Of course, many developers are already successfully announcing milestones on social media. However, the problem with this approach is that these announcements are often not easily searchable or convenient for people to find. On Buildington, you can search for more than 40 milestones listed on the project timeline.

In order to effectively announce development milestones, developers will need to make sure they are regularly doing this on a platform that allows them to reach a wide targeted audience. Buildington is the first property platform to allow developers to announce milestones regularly to stakeholders. Our audience (over 100k of users every month) consists of savvy buyers, renters, and all the professionals looking at more than 10k past and present projects.

What are the key benefits of announcing development milestones regularly to stakeholders?

Communicate Progress

By announcing milestones on a regular basis, developers can keep stakeholders informed about the progress of their projects. This can be especially important for buyers, renters, and investors who are interested in the development and want to stay updated.

Generate Interest

Generate interest and engagement from the public and potential buyers and renters. It can serve as a way for developers to celebrate the accomplishments of their work and build buzz around the project.

Establish Credibility

Developers can establish credibility and demonstrate that they are making progress. This can be especially important for developers who are seeking funding or looking to attract partners or buyers.

Attract Partners

Developers can attract the right partners at the right time and ensure that their projects are well-planned and executed. For example, an architect should be involved as early as possible, preferably at the Site For Sale or Site Sold, Site Acquired milestones.

Buildington's project profiles stay up indefinitely, which allows us to go back in 20 years and see how the development, which was successfully sold, is doing now. It can be particularly enlightening to see how the initial vision for the project has changed and adapted as it has progressed through different stages of development.

We would also like to emphasise how important this feature is for small developers. If you look at Buildington Trends you will notice that the top-ranking projects with the most views are not the most exclusive ones but those that recently announced reaching an important milestone. This makes it easy for small developers to rise to the level of large established firms and have a significant impact.

It only takes a few minutes to post a milestone and Buildington, buyers, renters, and partners can currently search the development database for more than 40 milestones listed on the project timeline.

We believe it is time for the property industry to take announcing development milestones seriously as a marketing strategy. By regularly sharing updates with stakeholders, small developers can rise to the level of large established firms and make a significant impact. Buildington is at the forefront of this approach, and we encourage you to join us and see the benefits for yourself.

Find out more about the development milestones here. To search the milestones of the new developments see here.

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Are you a developer, agent, or consultant working with new developments in London and UK? Don't miss out on this opportunity to revolutionise your property marketing efforts in 2023! Sign up today to start announcing your development milestones and reaping the benefits of this effective stakeholder communication and public relations strategy.