William Maddox, a merchant tailor, bought 35 acres of undeveloped East Mayfair land in 1622. The Estate was handed down through Maddox’s heirs until it was passed to the Reverend George Pollen in 1764; and sequentially to his five daughters. Their descendants have been involved ever since. Their longstanding involvement in East Mayfair has ensured The Pollen Estate play a fundamental role in creating the character associated with the prestigious reputation. After 400 years, The Pollen Estate remains committed to the area. Working collaboratively with key stakeholders in Mayfair to improve the public realm, retain character and ensure this location maintains its global relevance in a fast-changing socio-economic climate.