Holiday Inn Hotel in Summer 2019.

Holiday Inn Hotel in Summer 2019.

July 2019
Holiday Inn Hotel at 97-109 Cromwell Road, London SW7.

Holiday Inn Hotel at 97-109 Cromwell Road, London SW7.

July 2019
View to Holiday Inn Hotel from Cromwell Road.

View to Holiday Inn Hotel from Cromwell Road.

July 2019
Kensington Forum logo

Kensington Forum logo


Kensington Forum

97-109 Cromwell Road, London SW7 4DN
Local Authority:
Kensington and Chelsea

Description of Kensington Forum

Kensington Forum is a proposed development at the Holiday Inn hotel site on Cromwell Road, London SW7.

The plans propose to replace the existing 906 room hotel with a 749-bedroom hotel, 340 serviced apartments and a conference centre, restaurants, bars, health spa and conference facilities.

Kensington Forum Hotel will also deliver 62 homes, all of which will be available at social rent levels for Londoners on low incomes.


2019 June - Mayor called in the plans last year after they had been thrown out by Kensington and Chelsea. Queensgate Investments and Rockwell's called in plans for a 749-room hotel and serviced apartment redevelopment of the Kensington Forum Hotel in central London have been rubberstamped by the mayor of London after the duo agreed to provide 100% social houisng. The application to redevelop the Kensington Forum Hotel will deliver 62 homes, all of which will be available at social rent levels for Londoners on low incomes. The proposals were rejected by the Royal Borough of Kensington and Chelsea in September 2018, before the Mayor assumed responsibility for the application in order to subject it to further scrutiny in November. Queensgate and Rockwell agreed to increase the number of homes to 62 and make all of them affordable. They had previously proposed for 20 of the original 46 homes to be affordable. The mayor said Kensington and Chelsea has "consistently failed to meet the Mayor’s housing targets in recent years, and the Mayor has pushed his planning powers to their limits in order to deliver more affordable homes in the borough". The Mayor of London, Sadiq Khan, said: “I welcome the developer committing to provide 100 per cent social housing in this scheme – in a borough that has consistently failed to meet its housing targets. Having considered all the evidence available to me, I have decided to approve this application.”

2018 - Planning application submitted for: Comprehensive redevelopment and erection of part 30, part 22, and part 7 storey building comprising hotel bedrooms and serviced apartments (Class C1) with ancillary bar, restaurants, conferencing and dining areas, leisure facilities, and back of house areas; and new homes [including affordable homes] (Class C3); with associated basement, energy centre, plant, car parking, cycle parking, refuse stores, and servicing areas; associated highway works; and creation of new publicly accessible open space with associated hard and soft landscaping. Kensington & Chelsea ref. no. PP/18/03461.

2016 - Queensgate Investments bought the hotel financed by SocGen for around £400m in 2016 from Apollo Global Management.

The Kensington Forum Hotel was built by Penta between 1971 and 1972. It was later renamed the London Forum and is now known as the Kensington Forum. The hotel building is 28 storeys high, has 906 rooms, and was designed by architect Richard Seifert.

Connected Companies

Planning Consultant:


The nearest tube, train and bus stations.
Gloucester Road Underground Station
Circle, District, Piccadilly
Ashburn Gardens
74, N74, N97

News: (2)

The courts have granted the Council of the Royal Borough of Kensington and Chelsea a permission to proceed with a Judicial Review of the Mayor of London’s decision to grant planning permission for redevelopment of the Kensington Forum Hotel.

The legal challenge is brought on technical grounds that the Mayor acted with improper purpose, by not allowing the Secretary of State for Housing, Communities and Local Government the opportunity to consider calling in the application following the Mayor’s resolution to grant planning permission subject to a legal agreement.

Lead Member for Planning Cllr Johnny Thalassites commented:

“We are backing residents all the way, challenging a decision by the Mayor to grant planning permission against the wish of the community. We will be proceeding with the Judicial Review, now that the judge has said our case is ‘plainly arguable’.

“I’m keen to see new developments that create jobs and generate income but they cannot come at the expense of residents, who have genuine concerns about the plans for Kensington Forum Hotel.”

The original application was submitted to the Council in June 2018 to build a 30 storey, 1,089 room hotel with 46 homes.

The Council’s Planning Committee rejected the application a year ago after more than 750 objections from residents and local organisations.

The review will be heard on Thursday 21 November 2019.


15/10/2019 14:13 by Buildington
New on Buildington!

Three weeks of consultation on the Kensington Forum development began last week, reports Evening Standard. All 62 homes in a block next to the new hotel would be available to lower income families on council housing waiting lists who qualify for heavily subsidised “London Affordable Rent”.

Read more: All 62 flats at new hotel to be for low income families

07/05/2019 15:17 by Buildington

*DISCLAIMER! Information on this page is for guidance only and remains subject to change. Buildington does not sell or let this property. For more information about this property please register your interest on the original website or get in touch with the Connected Companies.

New London developments on Buildington - monthly update