101 on Cleveland development by Dukelease in Fitzrovia, London W1.

101 on Cleveland

Fitzrovia W1T
Mixed use

Key Details

87-115 Cleveland Street, London W1T 6PJ
Autumn 2021
Prices from


101 on Cleveland is a residential-led mixed-use development in Fitzrovia, London W1.

Dukelease, in a joint venture with Art-Invest and ECE, is redeveloping this unique island site into apartments and 36,000 sq ft of A1, A3, and B1 commercial space.

Three buildings ranging between 3 and 9 storeys designed by Assael Architecture.

New Homes: 88 private units, 15 affordable flats. Four premium penthouses with private rooftop terraces. Apartments are for sale through Savills and JLL.

Amenities include a gym, screening room, dining room, lounge and sauna. Landscaped gardens on the podium level.

Commercial: 2,300m² of retail/restaurant space and 1,100m² of office accommodation.

The 150,000 sq ft scheme will bring a number of exciting new retail and office spaces to the local area including a new art gallery and petrol filling station.


2020 January - The superstructure stage commenced on-site last week, reports Potter Raper.

2018 March - Application for changes submitted to increase the number of 3-bed units from 32 to 34 and reduce the number of 1-bed units from 37 to 35; changes to the window detail including revisions to the stone detail, style, sizes and locations of various windows; the introduction of double-height windows; Amendment to the ground floor entrance; Redesigned balustrade details and balconies.

2016 November - Planning permission granted for:
Demolition of existing building and redevelopment to provide a building of three blocks separated by landscaped areas (Block A - comprising ground and nine upper floors, Block B - ground and three upper floors and Block C - ground and three upper floors, each with basement and sub-basement) to provide up to 105 residential units, a petrol filling station, a mix of retail (Class A1)/ restaurant (Class A3)/ drinking establishment (Class A4)/office (Class B1)/ non-residential institution (Class D1) and assembly and leisure (Class D2) floorspace, and 46 residential parking spaces with associated plant space across sub-basement, basement and ground floor levels. Westminster City Council Ref no 14/11837/FULL.

Site & Location


Goodge Street Underground StationNorthern
New Cavendish Street453, 88, N18


Planning Consultant
Quantity Surveyor
Demolition Contractor
Main Contractor
Interior Designer
Interior Designer


News, events, milestones and offers from the new development
Show homes available to view
2 and 3-bedroom show apartments designed by Bergman & Mar and No12 Studio are now available to view at 101 on Cleveland. Register your interest at 101oncleveland.com.
27/04/2021 08:25 by Buildington
Show Apartments Coming Soon
Show apartments are coming soon to 101 on Cleveland development in Fitzrovia. 88 one, two and three-bedroom apartments and penthouses for sale from £1,300.000. Contact Savills or CBRE for sales.
30/11/2020 15:18 by Buildington
McLaren has been awarded the construction contract for the 101 on Cleveland project. The £190m development is being carried out by a joint venture between Art-Invest Real Estate UK; the German real estate developer ECE; and Dukelease Properties. 88 luxury apartments, 35,000sqft of commercial...
16/09/2019 20:57 by Buildington


Information on this page is for guidance only and remains subject to change. Buildington does not sell or let this property. For more information about this property please register your interest on the original website or get in touch with the Connected Companies.